Last month we introduced you to the Outspoken Link Up where members of the Outspoken Media staff share their favorite link of the month and offer some insight into why that link rocked their work. Well, it’s time to do it again. And this time we even have a new OSM employee to introduce you to. His name is Joe Schaefer and he’s Outspoken’s new(-to-you) SEO Manager. He’s the guy who keeps us in line (and in laughs) every day here in our Troy, NY office.
Below you’ll find what WE read and really loved this month. If you wanna join in the fun, feel free to share your top pick of the month in the comment.
We’ll go first.
Danika’s Top Link: Google Patent on Displaying Breadcrumb Links in Search Results
Using breadcrumbs on your site? If you aren’t, Bill Slawski tells us that Google may start displaying breadcrumbs in the SERPs for your pages anyway. Crawlers might try to determine the proper breadcrumb based on an assumed page heirarchy. So if your site structure needs a little spring cleaning or you haven’t hopped on the breadcrumb bandwagon, now is the time. For bonus points, use schemas or another structured data format to markup your breadcrumbs.
Adam Sherk has some interesting insight on Google’s freshness update and its impact on online reputation management. Many of Google’s recent updates appear to be working against our ORM efforts, but with some creative thinking we can turn those results around.
Michelle’s Top Link: Duplicate Content in a Post-Panda World
Duplicate content isn’t always as straightforward an issue as you might think, especially when you get into content syndication. Are news stories and press releases that are meant to be distributed considered duplicate content? Can Google and other search engines tell the difference? Maybe. Or maybe you should be using the right meta tags. We just had a discussion in the office about this a couple of weeks ago, so I’d love to see Dr. Pete go into more detail on that topic alone. [hint, hint! ;-)]
This is an excellent guide to not only recognizing and avoiding duplicate content issues, but correctly addressing them when they do occur. Read it, bookmark it, and refer to it often.
My favorite part:
Scraped content is just like syndicated content, except that you didn’t ask permission (and might even be breaking the law). The best solution: QUIT BREAKING THE LAW!
Well said, Dr. Pete. Well said.
Joe’s Top Link: Passion, Not Perks
Funny how the new guy, eh hem, the new SEO Manager, chooses his first link to be everything but an SEO link.
Let me first confess that I’m going to cheat from the get-go. If I simply chose http://thinkwithgoogle.com, that would have been sufficient as it’s simply an awesome alternative to the regular ole bland (but informative) Google blog. This link is massive.
I do, however, prefer to kick off my link choice with the above post as I truly believe that nurturing passion is far more important to the individual, and any company as a whole, than the perks. Agencies should pay attention to this post. Here at Outspoken, I’ve been lucky enough to find a passion-nurturing environment that is motivating, engaging and where transparency is a way of life. I am so not kissing up, but I do think it is part of the recipe for success around here.
Lisa’s Top Link: 5 Ways to Improve Local Search Results for Business
I’m gonna follow Joe’s “I swear I’m not kissing up” mantra and say I had a really difficult time picking my top link this month. There was just so much good stuff out there. Ultimately, I had to side with this post from John Jantsch at Duct Tape Marketing because there’s just so much valuable advice here for small business owners. If you want to know not only how to improve, but how to start BUILDING, your local search results, let this post be your guide. It’s pure gold.
Well, now you know what caught our eye, what was YOUR top link pick of the month? What did you bookmark so you could come back and read it later. We want to know.
Also, be sure to welcome Joe in the comments and expect a lot more from him in the future. :)
About the Author
Lisa Barone co-founded Outspoken Media in 2009 and served as Chief Branding Officer until April 2012.