Hey, hey, guess what? It’s time for the first monthly link find post of 2012. Are you ready for it? It’s the one day of the month (the last day, to be exact) where the Outspoken Media staff get together to share with your the one link that they found most useful all month long. It’s a good way to see what’s been on our minds and where our individual passionate points sit. We’ll go first and then you’re invited to share your top link pick from January. Tell us the post that most racked your brain or made you think about things differently. And yes, it can be your own post. Just make sure it’s worthy or we’ll flog you in the comments. ;)
Ready to hear from us?
Danika’s Top Link: What ‘marketing as a service’ means for media companies
Every time Google sneezes, cries of “SEO is dead!” resound across the blogosphere. And after reading Scott Vaughan’s definition of “marketing as a service,” I almost agree. The traditional one-off model of SEO is dying (and may already be dead). In its place, a sustained, relationship-based SEO partnership based on a strategic implementation strategy has emerged. Those seeking an SEO consultant should be prepared to take on this type of relationship to ensure the success of your search marketing investment.
Joe’s Top Link: Why Websites Are Slow and Why Speed Really Matters
It’s not uncommon in a website audit to review site speed and the reasons why a website is slow. It’s also not uncommon to propose fixes that will speed it up for the sake of a quality experience. It is, though, just as important to help clients realize the importance of speed for conversions – statistics like “A 1-second delay in page load time can cause a 7% loss in conversions, 11% fewer page views and 16% decrease in customer satisfaction.” My link pick of the week is the infographic that says it all on Mashable.
Emily’s Top Link: 6 Fatal Symptoms You’re In The Wrong Niche
One of my favorite quotes of all time is by the great Maya Angelou: “You can only become truly accomplished at something you love. Don’t make money your goal. Instead pursue the things you love doing and then do them so well that people can’t take their eyes off of you.” And one of my favorite topics to read and write about is blogging. This post? Pretty much a perfect combination of the two. Except, in the end, you do make money your goal.
Rhea’s Top Link: The Marketing Agency Blueprint
My find is actually a book (blasphemy!) that was recommended by Ric Dragon during a late night DM conversation. The kind of conversation where we’re supportive and inspiring, because only crazy people choose to run an agency. ;) “The Marketing Agency Blueprint” was written by Paul Roetzer and is a fantastic discussion of how most marketing agencies currently do business and why those practices are outdated. It’s a must-read for agency owners and anyone tasked with managing a marketing budget. It looks at where the industry is headed and how to be (or select) an agency/consultant that is changing with the tide. It’s thought-provoking and challenges conventional agency wisdom — I love that.
Michelle’s Top Link: Coca Cola Bets the Farm on Content Marketing: Content 2020
If you still think content marketing sucks, you may change your mind when you read this post about Coca Cola’s content marketing strategy, Content 2020. The company intends to “move from creative excellence to content excellence,” a goal aptly demonstrated by the two videos that lay out the entire strategy. I was intrigued by how they plan to implement liquid content, and apply the 70/20/10 investment rule to content creation. If you’re a business looking for ways to get ahead in 2012, it’s time to take a hard look at the content you’re providing to your customers. And if you provide content creation services, you need to step up your game.
Lisa’s Top Link: Scalable Link Outreach with Gmail and Boomerang
I know. You were probably weren’t expecting me to drop a link building post right now but, I think this one rocks. I’ve long been encouraging the team here to use Boomerang to help them manage email but this post takes that idea and runs it all the way to the bank. Included you’ll find tips for not only reclaiming your email sanity, but a solid understanding of how a single Gmail app can turn you into a link building ninja. By far the most valuable and actionable post I stumbled upon all month.
Okay, now it’s your turn. What was YOUR top link find of the month?
About the Author
Lisa Barone co-founded Outspoken Media in 2009 and served as Chief Branding Officer until April 2012.