Comments on: The Secret Behind Whispers, Retweets & Yells

By: Michael C. Craven

Michael C. Craven — Wed, 19 Oct 2011 00:46:43 +0000

Dear Lisa-
Thanks for sharing your post. I agree with Bret …create good content and whisper so the word gets out with out yelling!!! Yelling is bad marketing.
Thanks-
Michael C. Craven
Chicago Divorce lawyer

By: Lisa Barone

Lisa Barone — Mon, 17 Oct 2011 18:35:28 +0000

If you’re writing content every day, I think it’s unfair to think that EVERY post is going to be amazing and stellar and you’re best work in the whole world. It doesn’t mean they’re not helpful or useful, but we all have levels of awesome. Some days you hit it harder than others. And posts are written with different intents. Not every post is written for the purpose of being super share-worthy.

And I’ll agree with you that usually the posts that hit the hardests are the ones we didn’t anticipate or that we just threw up in 5 minutes. They usually resonate better because they’re more raw and people relate to that, IMO. But we don’t always see it coming.

By: Shawn Collins

Shawn Collins — Mon, 17 Oct 2011 18:13:16 +0000

It’s worth a scroll to RT to me if I think it’s worth sharing.

Also, I’ve found that often my most popular posts (presumably those people find most useful or interesting) are rarely those that I think are the big genius think pieces.

And if the other posts aren’t worth being pointed out, why write them?

By: Lisa Barone

Lisa Barone — Mon, 17 Oct 2011 18:07:50 +0000

Thanks, Jerry. I think being genuine plays into only asking when it’s worth it, as well, and not begging for promotion on EVERYTHING you publish. You have to pick and choose. Because, you’re right. It’s all about your audience and how you’re helping THEM.

By: Lisa Barone

Lisa Barone — Mon, 17 Oct 2011 18:06:54 +0000

Amen. :)

By: Lisa Barone

Lisa Barone — Mon, 17 Oct 2011 18:06:39 +0000

For posts that you’re specifically trying to push, I’m still a fan of the ask – if not in the post, then when you go to tweet it. Yeah, that button is sitting at the top of the post but how many people now tune that button out because they see it so often? Or don’t want to scroll all the way back up? Or read your post in their feed reader?

I was speaking more toward putting that CTA to ReTweet in your tweet. If you want people to do something, asking is a good way to get them to do it. Some people may even RT the post without reading it simply because you’re asking them to RT you and they trust you. Not the ideal world (you don’t want to encourage blind RTs), but if it helps a good idea spread?

By: Lisa Barone

Lisa Barone — Mon, 17 Oct 2011 17:56:22 +0000

Nothing happens if you don’t ask.

For me, everything comes back to that. Yes.

By: Bret Juliano

Bret Juliano — Mon, 17 Oct 2011 17:49:43 +0000

I really like this post today. I think the real key is understanding how to create good content and whisper it to enough people that it spreads without it coming off as yelling.

By: Shawn Collins

Shawn Collins — Mon, 17 Oct 2011 17:39:08 +0000

You’re asking people to RT with the widget at the top of the post. I think if they feel compelled to RT it, they will.

If they have to be asked, they didn’t really want to do it. To me, it’s no different than asking for a compliment… wasn’t my post so fantastic today? I mean, you didn’t seem to think so, but how about if I guilt you into pretending you thought so?

By: Jerry McCarthy

Jerry McCarthy — Mon, 17 Oct 2011 17:08:19 +0000

Hi Lisa,
Speak softly and carry a big stick, right? People are only interested in how you can help them, not the other way around so if nothing else, relate to THEIR needs and yours will be met in the process. And most importantly, be GENUINE. Your Tweet reach only goes as far as how genuine you come across. Is there any doubt OSM or other up and comers could even exist without it? Let’s hope not. As always, thanks Lisa!