Comments on: Using Content to Sell Yourself (and your brand!) http://outspokenmedia.com/online-marketing/using-content-to-sell-yourself/ Sun, 07 Mar 2010 02:46:48 -0500 http://wordpress.org/?v=2.9 hourly 1 By: Jon Buscall http://outspokenmedia.com/online-marketing/using-content-to-sell-yourself/#comment-1154 Jon Buscall Thu, 16 Apr 2009 08:44:28 +0000 http://outspokenmedia.com/?p=1326#comment-1154 "I second that emotion..." Great post. The trouble is a lot of top managers aren't going to read this (or other top content on the web!). It's getting to talk to them face-to-face and really convince them that this thing called the Net is important in terms of brand development, recognition, and ultimately sales. There's a strong evangelical element to this kind of post. Now if you could just force all those suits to sit down read and <em> really digest</em> this, please. “I second that emotion…” Great post.

The trouble is a lot of top managers aren’t going to read this (or other top content on the web!). It’s getting to talk to them face-to-face and really convince them that this thing called the Net is important in terms of brand development, recognition, and ultimately sales.

There’s a strong evangelical element to this kind of post. Now if you could just force all those suits to sit down read and really digest this, please.

]]> By: Glenn Murray http://outspokenmedia.com/online-marketing/using-content-to-sell-yourself/#comment-960 Glenn Murray Wed, 01 Apr 2009 02:50:24 +0000 http://outspokenmedia.com/?p=1326#comment-960 Amen to that! Nice post Lisa. Let's hope a few clients read it! Amen to that! Nice post Lisa. Let’s hope a few clients read it!

]]> By: Chris Longton http://outspokenmedia.com/online-marketing/using-content-to-sell-yourself/#comment-956 Chris Longton Tue, 31 Mar 2009 14:22:30 +0000 http://outspokenmedia.com/?p=1326#comment-956 It is amazing like a football (or Soccer great for those of you in the US) once said "football is a simple game made complex by people". I guess the same applies here. Website and brand optimisation is a simple game complicated by those who don't want to put the effort in. Create great content and people will come! Fantastic article helped me put things back in perspective. Cheers. It is amazing like a football (or Soccer great for those of you in the US) once said “football is a simple game made complex by people”. I guess the same applies here. Website and brand optimisation is a simple game complicated by those who don’t want to put the effort in. Create great content and people will come! Fantastic article helped me put things back in perspective. Cheers.

]]> By: Christina Gleason http://outspokenmedia.com/online-marketing/using-content-to-sell-yourself/#comment-955 Christina Gleason Tue, 31 Mar 2009 13:02:27 +0000 http://outspokenmedia.com/?p=1326#comment-955 I knew there was a reason I didn't click on that HUGE link. I somehow had a feeling it had something to do with Billy Fuccillo. That man is so obnoxious. I'm going to hate giving him money when I buy my new vehicle from him this summer, but he really does have the best deals. Oh, and content? I will never understand fear of content. Then again, it's what I do for a living, so I guess I'm a rare breed like you. :-) I knew there was a reason I didn’t click on that HUGE link. I somehow had a feeling it had something to do with Billy Fuccillo. That man is so obnoxious. I’m going to hate giving him money when I buy my new vehicle from him this summer, but he really does have the best deals.

Oh, and content? I will never understand fear of content. Then again, it’s what I do for a living, so I guess I’m a rare breed like you. :-)

]]> By: Virginia Nussey http://outspokenmedia.com/online-marketing/using-content-to-sell-yourself/#comment-952 Virginia Nussey Tue, 31 Mar 2009 00:14:49 +0000 http://outspokenmedia.com/?p=1326#comment-952 Love it. As someone who isn't afraid of writing content, I'll just say... I totally forgot about that guy that grunts "huge" in commercials! Upstate NY flash back! Hehehe! Okay, but seriously... I had forgotten this, but I agree that Twitter is really just content. If you're afraid of jumping into the deep end, dip your toe in 140 characters at a time. Not so scary, right? Love it. As someone who isn’t afraid of writing content, I’ll just say…

I totally forgot about that guy that grunts “huge” in commercials! Upstate NY flash back! Hehehe!

Okay, but seriously… I had forgotten this, but I agree that Twitter is really just content. If you’re afraid of jumping into the deep end, dip your toe in 140 characters at a time. Not so scary, right?

]]> By: Maureen Jann http://outspokenmedia.com/online-marketing/using-content-to-sell-yourself/#comment-951 Maureen Jann Mon, 30 Mar 2009 22:25:22 +0000 http://outspokenmedia.com/?p=1326#comment-951 Much like in real estate where they say "Location, Location, Location," we have the classic saying that "Content is King." It really establishes your brand as being an expert, shows your clientele that you really understand their issues and you know how to solve them, not to mention the search ramifications. I'm a huge believer in doing what you do best, and if you are the .2 percent that would rather off themselves rather than write content, maybe it's time to come up with a partnership with a writer, or just plain pay someone. Offering content is no longer an option, it's a necessity for both search and your overall business marketing. Much like in real estate where they say “Location, Location, Location,” we have the classic saying that “Content is King.” It really establishes your brand as being an expert, shows your clientele that you really understand their issues and you know how to solve them, not to mention the search ramifications. I’m a huge believer in doing what you do best, and if you are the .2 percent that would rather off themselves rather than write content, maybe it’s time to come up with a partnership with a writer, or just plain pay someone. Offering content is no longer an option, it’s a necessity for both search and your overall business marketing.

]]> By: Jim Tremmel http://outspokenmedia.com/online-marketing/using-content-to-sell-yourself/#comment-950 Jim Tremmel Mon, 30 Mar 2009 21:37:18 +0000 http://outspokenmedia.com/?p=1326#comment-950 Ok, so you dared me to comment. Since I am one to always take up a dare, here are a few of my points. Everything you point out is correct. However, trying to get many SMB's to truly adopt is another thing. We who follow you get it, but the companies that want to do what they always have done and just wait for the economy to get better or the world to change back are those people and companies that need these tips but finding and reaching out to them is the challenge. These are the same people that here the DEX commercials, call them and think they are set on the web! In the end keep working hard and reaching out!!!!!!!! Ok, so you dared me to comment. Since I am one to always take up a dare, here are a few of my points. Everything you point out is correct. However, trying to get many SMB’s to truly adopt is another thing. We who follow you get it, but the companies that want to do what they always have done and just wait for the economy to get better or the world to change back are those people and companies that need these tips but finding and reaching out to them is the challenge. These are the same people that here the DEX commercials, call them and think they are set on the web! In the end keep working hard and reaching out!!!!!!!!

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