Comments on: 3 Ways Content Rots When You Don’t Think Like A User

By: Laurie

Laurie — Sun, 26 Jun 2011 04:01:44 +0000

Great post, Lisa! We can all (well, most of us, anyway) use more prompting to keep our focus on our target audience and not on ourselves.

By: M_Roberts82

M_Roberts82 — Thu, 23 Jun 2011 15:40:30 +0000

I did the RSS thing for a number of years but then my feeds became clogged up and unmanageable… so I went back to email. Also, having email synced to my phone so easily is a huge plus and makes it far simpler for me to check email as it comes in. My RSS reader would be covered in dust were it a physical object.

By: Rohin Guha

Rohin Guha — Thu, 23 Jun 2011 14:31:38 +0000

These are all great considerations–especially for someone like me who tends to get so wrapped up in content that in some instances, I expect the audience to follow me. BIG MISTAKE.

I did want to add a suggestion–Content sharing/syndication. It’s a great way to add some juice to old/underserved posts.

By: Lisa Barone

Lisa Barone — Thu, 23 Jun 2011 13:56:37 +0000

I find the “email is dead!” conversations so amusing. Email could not be LESS dead if it tried.

Thanks, Jim :)

By: Lisa Barone

Lisa Barone — Thu, 23 Jun 2011 13:54:59 +0000

Thanks for the comment, Jerry. You’re definitely not alone in that. It’s hard for a lot of people to push themselves out into that social arena. I know it’s something Rhea struggles with a bit too. We always joke that she’s the “softspoken” of Outspoken, but she’s CEO of the company. There’s no hiding anymore. People want more Rhea and I’m sure they want more of you too. :)

By: Lisa Barone

Lisa Barone — Thu, 23 Jun 2011 13:52:08 +0000

It’s a pretty common thought – that we know our customers even better than they know ourselves. Of course, though, we don’t. And then we miss the chance to market to them in their language, the way they want it.

I like the “end of the pool” analogy. Spot on. Thanks :)

By: Lisa Barone

Lisa Barone — Thu, 23 Jun 2011 13:49:53 +0000

I didn’t mean to scare you, but we knew that. We place a tracking device on all our readers so that we’re about to create content that totally syncs up with their nee- I mean, wow, weird timing! ;)

That’s definitely a number worth paying attention. Mobile makes up just under 9 percent of our traffic.

By: Jim Rudnick

Jim Rudnick — Thu, 23 Jun 2011 13:43:13 +0000

@Lisa….re: “You’d be surprised how many people prefer to receive information through that archaic email technology than through RSS…” is about as spot-on as I’ve read about this issue…at least up here in Canuck-land, RSS appears to be non-player, at least here in the Toronto area!

And great post girl….keep on truckin!

:-)

Jim

By: Jerry McCarthy

Jerry McCarthy — Wed, 22 Jun 2011 22:19:07 +0000

Lisa,
So true. We’ve been thinking of ways to monetize the where, how and why of our readers. As bias as I am about my own content, the amount of people viewing my it isn’t anywhere close to where it needs to be (who’s is?). Of course there’s nothing more common than those who know but don’t do (guilty as charged to exactly this). I consider myself somewhat of a recluse but the whole social media deal has forced me to get uncomfortable. It’s not in my nature to be a public voice but the brand of my company depends on it, so for that reason major improvements are coming soon. I strive to attract the likes of even you (no groupie talk intended) Thanks for the reinforcement. :-)

By: Kevin Burke

Kevin Burke — Wed, 22 Jun 2011 22:08:33 +0000

Excellent point…I find clients fail to think about their audience…more about thier indiustry or their past or their behavior which often does not translate. I often tell them….”we are not building your site for YOU, we are building it for your prospects and customers.” Now I need to tell them we need to “push” it where they live. Not where or how WE want to. GO fish where the fish are…even if we don’t like that end of the pool.