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	<title>Comments on: The Authority Rules</title>
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		<title>By: Joseph A.</title>
		<link>http://outspokenmedia.com/online-marketing/the-authority-rules/#comment-4887</link>
		<dc:creator>Joseph A.</dc:creator>
		<pubDate>Thu, 06 Aug 2009 15:02:51 +0000</pubDate>
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		<description>Excellent report Mr. Clark made. So far I like that the report is really not too hard to read, yet gives excellent comparisons and details (especially when talking about the psychological experiment on the teacher and learner). Thank you for creating a great resource.</description>
		<content:encoded><![CDATA[<p>Excellent report Mr. Clark made. So far I like that the report is really not too hard to read, yet gives excellent comparisons and details (especially when talking about the psychological experiment on the teacher and learner). Thank you for creating a great resource.</p>
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		<title>By: Brian Clark</title>
		<link>http://outspokenmedia.com/online-marketing/the-authority-rules/#comment-4876</link>
		<dc:creator>Brian Clark</dc:creator>
		<pubDate>Wed, 05 Aug 2009 19:44:48 +0000</pubDate>
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		<description>Thank you very much Lisa, but I&#039;m pretty sure the Outspoken Media crew has all of this down. You guys rock.</description>
		<content:encoded><![CDATA[<p>Thank you very much Lisa, but I&#8217;m pretty sure the Outspoken Media crew has all of this down. You guys rock.</p>
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		<title>By: Yawn Webmaster!</title>
		<link>http://outspokenmedia.com/online-marketing/the-authority-rules/#comment-4872</link>
		<dc:creator>Yawn Webmaster!</dc:creator>
		<pubDate>Wed, 05 Aug 2009 18:58:28 +0000</pubDate>
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		<description>Millgram and Zimbardo, reminds me of when I was studying this stuff at university.  Glad to see you&#039;re finally addressing the things that are important.

These are a little bit less fluffy, but are full of solid nourishment too:

Metzger, M., J., 2006. Effects of site, vendor, and consumer characteristics on website trust and disclosure. Communication Research, 33 (3), pages 155-170.

Loebbecke, C., 2001. e-business trust concepts based on seals and insurance solutions, Information Systems Management and e-Business Management. Springer-Verlag.

Zucker, L., G., 1986. Production of trust: institutional sources of economic structure, vol. 1840-1920

Crosno, J. L., Nygaard, A., Dahlstrom, R., 2007. Trust in the development of new channels in the music industry, Journal of Retailing and Consumer Services 4, pages 216-223.

Enjoy.</description>
		<content:encoded><![CDATA[<p>Millgram and Zimbardo, reminds me of when I was studying this stuff at university.  Glad to see you&#8217;re finally addressing the things that are important.</p>
<p>These are a little bit less fluffy, but are full of solid nourishment too:</p>
<p>Metzger, M., J., 2006. Effects of site, vendor, and consumer characteristics on website trust and disclosure. Communication Research, 33 (3), pages 155-170.</p>
<p>Loebbecke, C., 2001. e-business trust concepts based on seals and insurance solutions, Information Systems Management and e-Business Management. Springer-Verlag.</p>
<p>Zucker, L., G., 1986. Production of trust: institutional sources of economic structure, vol. 1840-1920</p>
<p>Crosno, J. L., Nygaard, A., Dahlstrom, R., 2007. Trust in the development of new channels in the music industry, Journal of Retailing and Consumer Services 4, pages 216-223.</p>
<p>Enjoy.</p>
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