Thank you.

Lovely post :)

The ‘educations’ that Jami’s referring to is in the final paragraph:

“Not by a long shot. If you can whip out copy that educations, engages, entertains and entices, then you don’t need to hire an SEO copywriter that does it for you.”

Loved the 4E part of the post though – brilliant – i d add a 5th E – Encourage – Encourage ppl to comment, criticise and reply to those comments – that increases the WOW factor of your blog.

Of course natural wiring for human audiences is ideal, but in order for the page to be returned as a relevant source of information, it needs to tell the search engines what it is about. Construct solid meta data without spamming. Use strong editorial anchor text linking into the page and help them interpret the page naturally.

If your topic is highly competitive, you will need stronger tactics to rank it on the first page…period. Writing excellent content is the way to go, but so did 20,000,000 other authors on the topic want to achieve this as well.

There are only 10 slots on the first page of Google. Most folks won’t navigate past the third page before the change their query keyword string to more specific relevant words. That is where you have to write to the search engines… in order for the humans to find the page in the first place.

It’s all about balance :)

I can’t help but think that most of the website’s being work and referenced here already have a high trust/link rank, because you’ll know as an SEO that if you don’t have these two elements you can write the best page in the World, and you simply won’t get traffic. Period.

The modern day answer to generate online visibility, in the absence of being overly analytical with search engine algo’s, is to write and write and write. Does anyone ever wonder whether blubing all this stuff out, actually helps the internet at large? 119million results on link-building in Google and Google showing you just the first 10 pages…methinks not.

Thank goodness a significant number of SEO’s consider this to be the right way to go, and I do hope that more join soon the spam writing convent – oops sorry, I meant the targeted copy collective.

:)

You’re right. I did assume that whoever’s doing the NON-seo writing would be a good copywriter. A non-writer may have to focus a little bit more on SEO stuff. That said, many non-writers use a lot of synonyms and related terms, etc., because they’re struggling to make their point, or because they just don’t get brevity. These people might do just fine, so far as optimization goes. (Conversion’s another matter, though…)

Anyway, thanks again. Chat soon.

Cheers.
Glenn

PS. I love this: “I agree with him. One hundred percent. Sort of.” :-) Brilliant!