Comments on: Content is not King. Self Promotion Is.

By: amit

amit — Tue, 28 Sep 2010 09:55:28 +0000

I am completely agree with you.Self promotion is so much important to promote any online business.Nowadays, companies are witnessing positive trend in internet consumer confidence levels which are direct outcomes of excellent web design’s, web listings and unparallel web development services available.Best business directory have provided means to strengthen companies bonds with consumers, vendor’s and other stakeholders.Moreover consumers can easily spot and avail services of the company listed in popular business directories.

By: Kristina Allen

Kristina Allen — Thu, 11 Feb 2010 18:44:06 +0000

“I don’t feel badly about self promotion because I didn’t create the rules; I’ve just learned how to do well by them” — great quote! I couldn’t agree more, if you are creating content that will be valuable to others, then help others find it! We certainly feel that way about our blog content: http://www.ioninteractive.com/post-click-marketing-blog/ < — shameless plug :)

-Kristina, @ion_interactive

By: Lloydi

Lloydi — Tue, 09 Feb 2010 20:04:05 +0000

Well i think self promotion is the king i agree on that. you can get more customers in promoting your sites through search engines and tv ads.

Here is my simple thoughts that i learned from you Lisa.

“Self promotion is the King and Content is his Queen.”

It is funny but its true right.

By: Chuck Norton

Chuck Norton — Sat, 06 Feb 2010 00:38:21 +0000

This is awesome post.. for real. List of reasons people don’t feel comfortable promoting themselves hits me right in the stomach. Very true.

Thanks!

By: Nick Stamoulis

Nick Stamoulis — Fri, 05 Feb 2010 18:23:15 +0000

Hi Lisa,
Very great points in this post. I think often many times people do truly miss the boat and think if you write your content so well that it will automatically generate visitors, sales, relevant links, etc.

That is not the case at all. For instance, when I write in my SEO blog the posts that generate the most comments, visitors and traction are ones that I promote through my social media outlets and newsletter. Otherwise, very rarely does anything actually happen with those blog posts.

By: Steve Kayser

Steve Kayser — Fri, 05 Feb 2010 16:32:52 +0000

Dear Lisa: Thanks. Good and helpful post. I think it boils down to creative, subtle self-promotion. Not the in your face “I’m the Greatest” kind of nastiness. I appreciate and value good content, but if it wasn’t being promoted I’d never find it, read it, or point others too it. It’s all about content discovery for me.
There are so many possible places, each with different audience, needs and rules, that a person can now professionally and subtlely self-promote. Like Twitter, Mixx, Digg, StumbleUpon, Facebook, other blogs, etc. Probably be nice to build a checklist to cover all the bases. I’m makign a mental note to myself on that one.

Best
Steve Kayser

By: Kyle

Kyle — Fri, 05 Feb 2010 16:20:03 +0000

Content is king for SEO purposes. I agree though, self promotion– social media anyone?– is huge.

By: Matt Cheuvront

Matt Cheuvront — Fri, 05 Feb 2010 03:21:17 +0000

Just had to say two words: Brilliant post. Very well said Lisa and something that a lot of people aren’t willing to admit. I’ll be featuring this as a part of my “Friday Quick Hits” post in the AM. Thanks for your hard work in putting this together.

By: audrey

audrey — Thu, 04 Feb 2010 23:27:03 +0000

Sometimes, it’s just hard to self promote, you get all the snubs you don’t really need. Once you get used to it, though, you know you can live with it.

By: Lisa Barone

Lisa Barone — Thu, 04 Feb 2010 17:54:07 +0000

Ha, I think it just takes hanging out with Rae to be more comfortable. That did it for me. :)

I think most people feel exactly the way you do. It’s hard to break through that door and be *that* person talking about yourself. I think it helps when you really believe in what you do. Because then you’re proud of what you have and it doesn’t feel like you’re “bothering” or “selling” to people. You’re just sharing stuff you’re really excited about.

But yeah, Rae is totally available for self-help seminars. ;)