Comments on: 10 Ways To Use Recycled Content

By: Patricia

Patricia — Tue, 16 Nov 2010 18:18:52 +0000

Good commentary. I tell my clients this frequently and also rotate my own content (especially those that get the most kudos) on a regular basis. We have to remember that the internet is not static. Every day there’s someone new who hasn’t read your content; may be looking for your exact take on a subject. Make sure you provide it while working in new content to keep it fresh for your loyal followers.

By: Siraj

Siraj — Thu, 05 Aug 2010 11:52:16 +0000

For recycling blog post I used to rewrite or change a bit to publish in Bengali news paper or magazine. If the magazine publish my blog URL, I can also drive some traffic to my site too.

Thanks Lisa for such a nice article, creating the presentation with the old article and making a ebook I like the most. Definitely I am gonna implement those two for my work.

By: Summer

Summer — Wed, 28 Jul 2010 16:34:08 +0000

There’s a lot of controversy when it comes to article submission sites. Obviously you can get a lot of attention from posting on these kinds of sites, but there’s been talk in the SEO world that it’s a low-quality tactic and doesn’t count much. I still haven’t tried submitting to article sites. The submittal site’s publishing rules don’t bother me much; my questions have to do with the legalities of it all. And it may be a little bit of an ethical tension issue, too.

For example, I wrote an article about air intakes. A small ATV blog decided to publish it on their site. The site doesn’t get that much traffic (and I really haven’t figured out a way to tell if people who read the article on that site clicked on the links in the article and came to our site). I then took that same article and improved it by 100% and have gotten a major industry website to publish it as a blog post. The article isn’t exactly the same; there’s a lot more depth on the major industry site version. But it’s still basically the same article.

I’m wondering if it’s ethically okay to publish essentially the same article on several sites and also on our own site. Would this go to duplicate content issues that would mess up our rankings?

Also, what are the legal ramifications behind this? If I’ve already posted a version on our website, another version is posted on another website, and now a third version is being published on a third website, am I going to get into trouble? If I do get into trouble, what are the consequences? I would think I would start to get a bad reputation in my industry if I did this too much.

By: Teena

Teena — Sun, 25 Jul 2010 06:50:02 +0000

I also recycle content and I definitely pick-up something new today aside from article submission … thanks a lot.

By: Chris Miller

Chris Miller — Fri, 23 Jul 2010 23:02:23 +0000

Thinking of (written) content like music – remix it, remaster it, change up the lyrics, or keep the lyrics and make an acoustic / electric / orchestra / movie score out of it. Play it with a new band, a side project, or make a live recording.

Seriously, thanks for that. I hate recycling content, but love to recycle music… artistically, it’s the same process.

By: Carey Suante

Carey Suante — Fri, 23 Jul 2010 20:15:54 +0000

Great points, Lisa!

There are n number of ways to repurpose say, a podcast. Transcribe the podcast and edit it for a blog post, or a chapter in an ebook, a whitepaper to hook new subscribers, a guest post, article marketing, etc…

By: Lisa Barone

Lisa Barone — Fri, 23 Jul 2010 18:02:24 +0000

Cool. John’s a smart dude. I wish I could say I was smart enough to think up multiple uses of my content as I’m writing it, but that’s not always the case. For me it typically comes after.

By: Lisa Barone

Lisa Barone — Fri, 23 Jul 2010 18:01:41 +0000

Nice point about being about to recycle seasonal content. That’s another biggie. Thanks for the comment. :)

By: Lisa Barone

Lisa Barone — Fri, 23 Jul 2010 18:00:43 +0000

I think you hit on something really important. A lot of times we release our best content right out of the gate…when we don’t have a big readership yet. By recycling them you can your new readers find and benefit from them.

By: Lisa Barone

Lisa Barone — Fri, 23 Jul 2010 17:59:38 +0000

Nice idea. I have a pretty limited history with press releases, to be honest (Rae is much better), so I haven’t tried that approach. Yet. :)