Comments on: Personal Bias Makes You Bad at Marketing

By: Ann Holman

Ann Holman — Tue, 19 Apr 2011 01:01:41 +0000

Spot on Heather – I don’t think it’s possible not be biased to some point – it’s built into our framework, and our personal experience creates it. It’s just HOW FAR off the spectrum we can get.

By: Ross Hudgens

Ross Hudgens — Thu, 01 Jul 2010 18:56:07 +0000

Sometimes the customer doesn’t know what they want, unfortunately – research has shown that. But if we’re making them happy with their expectations, we can feel contentment with that.

By: Andrew@BloggingGuide

Andrew@BloggingGuide — Thu, 01 Jul 2010 16:03:55 +0000

It would work best if we are open-minded and are willing to listen to what other people would have to say, especially when it comes to our customers.

By: Ross Hudgens

Ross Hudgens — Thu, 01 Jul 2010 14:39:29 +0000

By: Ross Hudgens

Ross Hudgens — Thu, 01 Jul 2010 14:36:57 +0000

Someone once said “The most important question is why”. And I say to them, why? Aren’t there better questions?

I agree completely!

By: Heather Villa

Heather Villa — Thu, 01 Jul 2010 10:56:12 +0000

I think we are bias to some degree. The trick is to put that aside and see things from someone else’s perspective. For some people this is not easy to do. Take that further – some people don’t WANT see others’ points of view.

That being said – I think you’re spot on. If you hold on to your biases then you’re only going to attract like minded people, which is not good for marketing to the masses. It works in some cases, but there are exceptions to all rules.

By: Ann Holman

Ann Holman — Thu, 01 Jul 2010 06:36:38 +0000

Love this post Ross and you are so right. I think sometimes its very hard to stay objective, reflective with a wide perspective. Being harshest on yourself can be tough but its a great way to ensure you never become complacent. Its important to occasionally give yourself a hard time, as long as you can equally praise yourself too!

A client of mine always, in any major decision or problem solving exercise, asks the question why? Its a fabulous way of ‘testing’ what you are doing especially in marketing where there are so many variables and subjectivities.

By: Ross Hudgens

Ross Hudgens — Wed, 30 Jun 2010 19:23:41 +0000

Sally,

Thanks for the kind words. That was the intention – have a little fun and also provoke some thought. Glad you did both. I’m sure your daughter IS the best at everything. She just happens to be that one exception!

By: Sally

Sally — Wed, 30 Jun 2010 19:19:20 +0000

HI Ross,

Actually, now you mention it, my daughter is the BEST at everything!

I know I can sometimes be biased and I am trying to open my mind to more things, just a bit tough to break the habit of a lifetime!

I enjoyed this post, actually provoked some thought, Sally :)

By: Ross Hudgens

Ross Hudgens — Wed, 30 Jun 2010 17:16:01 +0000

I see that only part of Canada does it according to Urban Dictionary? Or is that just some prevalent myth about Canadians?

.. just saw this definition on urban dictionary as well: “The thing stupid american shitholes think canadians say instead of about.”