Category: Online Marketing
Oh good, you found us!
If you’re looking for a post that’s not quite social media, not really branding, doesn’t have anything to do with online reputation management and is anything but a usability issue, then it’s probably located here in our general Online Marketing category.
The Online Marketing category aims to cover the “everything else” of your search marketing campaign, including press releases, link development, word of mouth advertising, traditional marketing methods and more. This category makes sure you’re not forgetting about the tried and true methods for improving your rankings in the search engines. It’s somewhere to turn when you need more than just the fancy and flashy stuff. You wouldn’t drop your very best gal pals just because you met a new beau, would you? Okay, you probably would, but that’s no way to run an Internet marketing campaign.
If you have suggestions for posts we should do or techniques you’d like to see covered, we challenge you to contact us and let us know. Or, if you want to know how Outspoken Media can help you through our Internet marketing services, contact us about that, too.
Whether you work as a one-man SEO army or part of a team at a bustling SEO consulting company, it can be difficult to sustain, to stay motivated and to keep pushing forward. It’s natural to occasionally feel burnt out or spend way too much time staring at the orange wall in front of your …Read More
Link building. As a search marketer, there’s no way around it. You must build links for your clients. But that doesn’t mean link building is as simple or clear-cut as we’d like it to be. It’s not, nor has it ever been. I was recently reading a post by Jill Whalen on deceptive practices in …Read More
You may have seen the recent announcement that I have been promoted to Operations Manager with Outspoken Media and am moving to Troy, NY to join the rest of the team. It’s a great opportunity for which I’m very grateful, and about which I’m very excited, but it doesn’t come without a little trepidation, and …Read More
I tweeted that this morning. And in between the RTs, were a couple of people asking me what I meant. So, here’s what I meant. I meant that you should stop listening to other people’s research and jump in the mud yourself. Social media is maturing. It’s maturing in the sense that people are more …Read More
Earlier this week Rhea and I were invited to Kingston, NY to speak at the local 140 conference taking place there. The topic for our session is one that we are intimately familiar with – finding hot local talent. When Rhea and I opened up the Troy, NY Outspoken Media office last summer, we were …Read More
“Who is your competition?” It’s one of the first questions we ask prospective clients. It sounds easy enough to answer, but you’d surprised. Through this one little question we’re able to learn a bit more about the client and their space, get an idea of who they feel they’re up against, and then determine whether …Read More
It’s been a week since community voting ended in the Small Business Influencer Awards and that sound you just heard? That was me breathing a heavy sigh of relief because, well, as fun as it was to play the adult version of Color Wars (and it really was fun!), the month-long spree was also just …Read More
Hey you! Yes…you, the one sending out all those email newsletters. We need to talk. I mean, sure, we’ve already talked to some degree. We’ve talked about best practices for email marketing, how email is NOT dead and why it’s actually the Batman to social media’s Robin, but NONE of that matters if you ignore …Read More
My mother was introduced to the Internet via AOL. She would log on and from there she could search the Web, check her email, join chat rooms, etc. To her, AOL was the Internet because it gave her everything she needed to complete her experience under one label. AOL was the Web because it smelled …Read More
Sometimes I feel like we waste a lot of time with the talking. Or, perhaps, I waste a lot of time with the talking. We have conversations here about what things are, what they’re not, and then waste more time questioning what all of that means. I thought today I’d see what others have already …Read More