Category: Online Marketing
Oh good, you found us!
If you’re looking for a post that’s not quite social media, not really branding, doesn’t have anything to do with online reputation management and is anything but a usability issue, then it’s probably located here in our general Online Marketing category.
The Online Marketing category aims to cover the “everything else” of your search marketing campaign, including press releases, link development, word of mouth advertising, traditional marketing methods and more. This category makes sure you’re not forgetting about the tried and true methods for improving your rankings in the search engines. It’s somewhere to turn when you need more than just the fancy and flashy stuff. You wouldn’t drop your very best gal pals just because you met a new beau, would you? Okay, you probably would, but that’s no way to run an Internet marketing campaign.
If you have suggestions for posts we should do or techniques you’d like to see covered, we challenge you to contact us and let us know. Or, if you want to know how Outspoken Media can help you through our Internet marketing services, contact us about that, too.
Happy Thanksgiving, friends! It’s time to take stock of what we’re thankful, things that perhaps we don’t always appreciate the rest of the year. I know that here at Outspoken Media, one thing we’re most thankful for is you. We’re thankful for your support, that you hangout with us every week, and that some of …Read More
I once braved the madness known as Black Friday Outlet Shopping. My friends and I pushed through a post-tryptophan haze to drive to the Woodberry Common Outlets in Central Valley, NY at 2 a.m. I don’t know whether it was circling the parking lot for 30 minutes to find a spot, or standing in line …Read More
Before I moved to New York, I volunteered for an animal shelter in the South Carolina city where I lived. Actually, I still do, managing their Web site. Before I got there, the site was a mess. Someone set it up for the shelter, and then abandoned them. Things were broken, out of date, and …Read More
I read two interesting marketing perspectives this morning. In the first, Chris Brogan asked his audience not to ask for ReTweets unless they’re doing it for charity. In the second, Seth Godin talked about the difference between yelling and whispering in marketing. I think you need to read the second to really understand the first. …Read More
Your Web site is the public face you give your customers. In many cases, it’s the initial touch point and a deciding factor in whether someone chooses to do business with you or if they skip right along to one of your competitors. Given it’s importance, have you taken the time to meet your site …Read More
No one wants to have to fire a client. As a consultant or service provider, firing a client makes us feel as though we failed; it goes against everything we’re taught to believe. We’re taught to value our clients, that the customer is always right and that it’s our job to do well by them …Read More
Last week, we saw Lisa Barone and Joe Hall have a professional skirmish over the value of content marketing. I found myself torn between the two arguments. On one hand, all the content in the world can’t save your brand from a bad product. On the other hand, generating content that informs and enriches a …Read More
In some respects, online selling has become easier than ever before. We have social media to attract customers and build awareness, blogs to demonstrate daily industry-specific expertness, and Web sites to capture leads and move visitors through the funnel we create. You would think that businesses have all the tools they need to convert at …Read More
Once you hire smart local talent it becomes your job to train that local talent and give them the tools they’ll need to succeed on your team. That is your job as their new employer – to increase their skill-level and make them more well-rounded in their field. If you can’t do this, you will …Read More
Over at Marketing Pilgrim, our good friend Joe Hall is trying to sell readers on a dangerous marketing myth, arguing that Content Marketing is B#$*!t. He believes that if you’re selling an amazing product, you don’t need to worry about content or actually trying to get the word out. Your product will simply “sell itself”. …Read More