Comments on: A Great Product Needs No Advertising

By: amit

amit — Mon, 20 Dec 2010 11:39:08 +0000

This is a universal truth.A great product needs no advertising.That is always recognized by their quality.You can take example of “apple”.
Anyway,I have read your lots of blog post and I can say you are amzing in your work.I appreciate your work always.

By: Dan

Dan — Tue, 22 Jun 2010 00:24:35 +0000

Nice article .. :)

By: Kite

Kite — Thu, 17 Sep 2009 03:30:49 +0000

Whilst I think that it’s generally true that the better the product the less advertisement it needs, I wonder how much this article applies to the fashion industry, which isn’t about needs or functions so much as desires and glamour and peer pressure.

Aggressive exposure seems to be most of the battle won, as long as the product isn’t a complete turkey. It certainly doesn’t have to be “best” – what is best anyway with fashion?

By: Lisa Barone

Lisa Barone — Tue, 19 May 2009 14:14:29 +0000

Pete: A great product is targeted at a segment. That makes whats it great. It fills something specific and it does it better and simpler than anything else. The greater your product, the less you’re going to have to advertise it.

By: Pete Stevens

Pete Stevens — Tue, 19 May 2009 12:21:44 +0000

I think you are dead wrong, and somewhat naive. Many companies lead markets with inferior technology and product – Microsoft. A great product is not enough. You need to hit all the elements of marketing or at least lead in a few. And it needs to be targeted at a segment. A Rolex is a great watch, but its not priced for me. As Marketing guru Meatloaf said, two out of three ain’t bad. Don’t get me wrong. A great product is important, but its not enough.

By: Genuine Chris Johnson

Genuine Chris Johnson — Mon, 18 May 2009 19:59:24 +0000

MAKING the product is marketing. Making the experience is marketing, all of it sits together.

By: Can You Guess Who Do You Have A Clue?

Can You Guess Who Do You Have A Clue? — Fri, 15 May 2009 20:01:33 +0000

@Tony: ““Paid Marketing” that equals Advertising is the result of a product that is bad.”

Or it’s the result of a product that is new. People can’t search for something they don’t yet know they need. Hence infomercials for snuggies. And content network campaigns for fleshlights. LOL ;)

By: Can You Guess Who Do You Have A Clue?

Can You Guess Who Do You Have A Clue? — Fri, 15 May 2009 19:58:44 +0000

Andy ignores that a lot of word of mouth is earned not because something is remarkable, but because the promoter is networked out the wazoo. It’s called the AllTop Theory of Marketing.

By: OMZen

OMZen — Fri, 15 May 2009 05:57:06 +0000

Great post overall.

Like they say ” the best marketing strategy is to have the best product in its class”

..But then originality is a rare commodity in this age of “spin managers”

By: Mark

Mark — Thu, 14 May 2009 22:52:53 +0000

Lisa,

Totally agree on the advertising issue. Besides, it’s so hard to test ad results, excepting PPC, I gave up on ads back in 1998. Thanks for being outspoken. It gives us all something to aspire to! :)
Mark