Comments on: 10 Books To Read (or Re-Read) This Summer

By: nana

nana — Fri, 16 Jul 2010 09:15:16 +0000

my book Powder Necklace — a transcontinental coming-of-age adventure — is a great summer read too!

By: Thomas Schmitz

Thomas Schmitz — Wed, 16 Jun 2010 21:01:25 +0000

I like the E-Myth Revisited, but you have to be careful with its advice. Not every business is McDonalds or a Ford assembly plant. Creating systems and manuals and tools is a viable way to get things done efficiently, but the E-Myth fails to balance this with leadership and creativity and innovation.

To get the other side of the coin I suggest Seth Godin’s new book Linchpin. Yes, Linchpin is like every Godin book, remarkable (It will make you feel remarkably unproductive and remarkably far astray from your potential.).

Joking aside, I think that the E-Myth and Linchpin are two ends of the same free weight, and need to be lifted together.

By: Mal Milligan

Mal Milligan — Wed, 16 Jun 2010 15:53:27 +0000

Search Engine Marketing – by Mike Moran and Bill Hunt is my favorite from the “classics” (2nd edition now). But I’m definitely going to buy E-Myth and Referral Engine now that you mentioned them. Gotta keep readin in this business. So much good stuff out there now. Regards !

By: Ryan Jones

Ryan Jones — Mon, 14 Jun 2010 04:38:57 +0000

Ambient Findability – the quintessential search book.
Freakonomics – teaches you new ways to think
Outliers – or anything by Gladwell
How to win friends and influence people – these principles apply IRL and on the web
Getting real – the 37 signals book
The Fark Book – if you do anything related to Media
The art of war – amazing how much it paralles business.
Net Words – you won’t find a better book on copywriting.
the 4 hour work week – work smarter not harder
and, if you like fiction: Doctorrow’s “little brother”
Book I’m currently reading and can’t rate: Atlas shrugged – philosophy disguised as a novel.

Oh, and “Internet slang dictionary” too – it’s on amazon and I can use royalties :)

By: Andrew@BloggingGuide

Andrew@BloggingGuide — Wed, 09 Jun 2010 06:41:58 +0000

Great List! I think I’ll start with the first book on the list, Don’t make me think…

By: rumblepup

rumblepup — Wed, 09 Jun 2010 05:38:30 +0000

Of course, I've come to this list waaaaaayyyyy too late and a dollar short, but I've got three that I would consider must reads. The ClueTrain Manifesto David Ogilvy Ogilvy On Advertising And Mike Moran's Do It Wrong Quickly is a great read for startups, and re-learning what you thought you knew.

By: Lauren Garcimonde-Fisher

Lauren Garcimonde-Fisher — Wed, 09 Jun 2010 00:01:00 +0000

I agree with Dawn, but I’d also add Malcolm Gladwell’s older books “Blink” and “The Tipping Point”

Super informative and entertaining.
Great list, Lisa!

By: Willem Knibbe

Willem Knibbe — Tue, 08 Jun 2010 23:03:07 +0000

Sorry Brad — of course I meant you and not Greg (was on my way to a mtg with a Greg so he was in my little head).

By: Peter Winchester

Peter Winchester — Tue, 08 Jun 2010 20:33:36 +0000

Hi Lisa, I’m always out for good book recommendations, so thanks for putting this together. Maybe you should have got this post sponsored by Amazon?! I’d like to add What Would Google Do (by Jeff Jarvis) to this list. It took me ages to read as my mind would wonder off every time it raised a good point (which seemed to happen quite regularly!)

By: brad

brad — Tue, 08 Jun 2010 19:26:32 +0000

Thanks for the recommendation Meg.

And Willem meant Brad not Greg (for some odd reason that gets confused a lot) – he’s the editor for Advanced Google AdWords.

I’ve read about half the books on this list; and can’t agree more about Steve Krug’s book.

The other books that I really enjoyed was: Positioning: The Battle for Your Mind by Jack Trout; and Ogilvy on Advertising.