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	<title>Comments on: Making Negative Press, Flame Wars and Attacks Work For You</title>
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		<title>By: Vic of  BusinessAccent</title>
		<link>http://outspokenmedia.com/online-marketing/leveraging-negative-press/#comment-4531</link>
		<dc:creator>Vic of  BusinessAccent</dc:creator>
		<pubDate>Thu, 23 Jul 2009 14:18:36 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=1645#comment-4531</guid>
		<description>Starting a flaming fire can be a good and even powerful tool to boost your business online. But as like as real fire. We should not play with fire. We should use the fire properly and fruitfully. Prudence should also be taking in using a flame. It&#039;s useful, it can be powerful, but it can also be dangerous.</description>
		<content:encoded><![CDATA[<p>Starting a flaming fire can be a good and even powerful tool to boost your business online. But as like as real fire. We should not play with fire. We should use the fire properly and fruitfully. Prudence should also be taking in using a flame. It&#8217;s useful, it can be powerful, but it can also be dangerous.</p>
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		<title>By: AZhitman</title>
		<link>http://outspokenmedia.com/online-marketing/leveraging-negative-press/#comment-2005</link>
		<dc:creator>AZhitman</dc:creator>
		<pubDate>Wed, 03 Jun 2009 02:41:32 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=1645#comment-2005</guid>
		<description>Lisa, I don&#039;t know where you&#039;ve been all my Internet life, but I am loving your writing - You&#039;re now on my Google Reader list, and I&#039;ve made your blog &quot;required reading&quot; for my staff (I run the web&#039;s biggest Nissan forum)....

Thank you SO much for the laughs, and more so, the great information and brainstorming fodder.  Keep up the great work!</description>
		<content:encoded><![CDATA[<p>Lisa, I don&#8217;t know where you&#8217;ve been all my Internet life, but I am loving your writing &#8211; You&#8217;re now on my Google Reader list, and I&#8217;ve made your blog &#8220;required reading&#8221; for my staff (I run the web&#8217;s biggest Nissan forum)&#8230;.</p>
<p>Thank you SO much for the laughs, and more so, the great information and brainstorming fodder.  Keep up the great work!</p>
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		<title>By: JoshPerson</title>
		<link>http://outspokenmedia.com/online-marketing/leveraging-negative-press/#comment-1954</link>
		<dc:creator>JoshPerson</dc:creator>
		<pubDate>Thu, 28 May 2009 15:59:51 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=1645#comment-1954</guid>
		<description>Usually when I&#039;m attacked it&#039;s only by an individual who doesn&#039;t have a site or followers... I still make that feud known to all and post about it on my blog though. Those feud blogs are always popular, though it doesn&#039;t bring a whole lot of new readers, it does get the passerbys attention and gets the regular readers participating. Any type of controversy is a positive, especially on my blog which has no real direction anyways.</description>
		<content:encoded><![CDATA[<p>Usually when I&#8217;m attacked it&#8217;s only by an individual who doesn&#8217;t have a site or followers&#8230; I still make that feud known to all and post about it on my blog though. Those feud blogs are always popular, though it doesn&#8217;t bring a whole lot of new readers, it does get the passerbys attention and gets the regular readers participating. Any type of controversy is a positive, especially on my blog which has no real direction anyways.</p>
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		<title>By: Grokodile</title>
		<link>http://outspokenmedia.com/online-marketing/leveraging-negative-press/#comment-1850</link>
		<dc:creator>Grokodile</dc:creator>
		<pubDate>Wed, 20 May 2009 15:39:29 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=1645#comment-1850</guid>
		<description>Hey, I see some yellow shiny metal in this part...

&quot;&lt;i&gt;The biggest mistake you can make is to just shut down. After a crisis, many blogs will go into Operation STFU and hide under their desks until the storm goes away and people stop looking at them. Don’t do this. After a public blog storm, you’re going to have a lot of new lingering eyeballs watching to see what you’re going to do next. This is the time to let loose some of your best content and show people who you are and why they should become fans. Spend the new few days/week writing the best content of your life.&lt;/i&gt;&quot;

I&#039;m often saying that emotions, perhaps such as anger or shame over a blog blow-up, are there for you to use them not simply feel them.  It&#039;s fuel.  Harness the energy they provide to propel you.</description>
		<content:encoded><![CDATA[<p>Hey, I see some yellow shiny metal in this part&#8230;</p>
<p>&#8220;<i>The biggest mistake you can make is to just shut down. After a crisis, many blogs will go into Operation STFU and hide under their desks until the storm goes away and people stop looking at them. Don’t do this. After a public blog storm, you’re going to have a lot of new lingering eyeballs watching to see what you’re going to do next. This is the time to let loose some of your best content and show people who you are and why they should become fans. Spend the new few days/week writing the best content of your life.</i>&#8221;</p>
<p>I&#8217;m often saying that emotions, perhaps such as anger or shame over a blog blow-up, are there for you to use them not simply feel them.  It&#8217;s fuel.  Harness the energy they provide to propel you.</p>
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		<title>By: Devin Davis</title>
		<link>http://outspokenmedia.com/online-marketing/leveraging-negative-press/#comment-1506</link>
		<dc:creator>Devin Davis</dc:creator>
		<pubDate>Tue, 28 Apr 2009 21:14:16 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=1645#comment-1506</guid>
		<description>Great advice - from a branding perspective (obviously) and also from a PR perspective. It may seem obvious, but when people get attacked they do often forget - even negative attention from somebody with a much bigger audience than you has the chance to be a very positive thing.

And, of course, maybe, if you are wrong...there is something to be learned from what that &quot;A-list blogger&quot; is saying...so  yah. Everybody wins.</description>
		<content:encoded><![CDATA[<p>Great advice &#8211; from a branding perspective (obviously) and also from a PR perspective. It may seem obvious, but when people get attacked they do often forget &#8211; even negative attention from somebody with a much bigger audience than you has the chance to be a very positive thing.</p>
<p>And, of course, maybe, if you are wrong&#8230;there is something to be learned from what that &#8220;A-list blogger&#8221; is saying&#8230;so  yah. Everybody wins.</p>
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		<title>By: Rae Hoffman</title>
		<link>http://outspokenmedia.com/online-marketing/leveraging-negative-press/#comment-1502</link>
		<dc:creator>Rae Hoffman</dc:creator>
		<pubDate>Tue, 28 Apr 2009 15:26:26 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=1645#comment-1502</guid>
		<description>LOL. Come on Pat. You know damn well we&#039;re no SEOMoz here. Personally, I&#039;m all for different opinions. Just because Lisa didn&#039;t change her opinion to agree with yours doesn&#039;t mean you weren&#039;t allowed to express it.  We&#039;re all for differing opinions... providing they involve the topic of the post and not pick at a small, implied/obvious point over and over even after it has been explained that the point was implied or bring personal issues onto our blog.

That said, you&#039;re reading far into her post. She wasn&#039;t suggesting you create drama. She was saying if it gets thrown upon you, then use it to your advantage if at all possible.
&lt;blockquote&gt;You’re going to have to address the situation on your blog and give the masses something else to get all hot and bothered over. You’re going to have to write a blog post that addresses what happened, what your responsibility in the matter was and how you’d like us all move to forward.&lt;/blockquote&gt;
Lisa says read, listen, take the blame if it&#039;s yours and tell folks how you plan to move forward. She just explains how to do it in a manner that is beneficial to you.
&lt;blockquote&gt;The choices as listed by Lisa were “sit back” or “whore yourself”. I see a third option, which is to listen and learn.&lt;/blockquote&gt;
The way I see it Pat, there is no third option because listening and learning leave you with the same choice once you&#039;ve done it - &quot;sit back&quot; or take advantage of the publicity. 

So let&#039;s say you read their feedback, listen and learn from it... what would you do next Pat? Sit back and let it die or hopefully use it to your advantage? Motrin, by your account, listened and learned... but after that, they either sat back or turned a bad experience into smart publicity. To me, the latter is making lemons out of lemonade. :)</description>
		<content:encoded><![CDATA[<p>LOL. Come on Pat. You know damn well we&#8217;re no SEOMoz here. Personally, I&#8217;m all for different opinions. Just because Lisa didn&#8217;t change her opinion to agree with yours doesn&#8217;t mean you weren&#8217;t allowed to express it.  We&#8217;re all for differing opinions&#8230; providing they involve the topic of the post and not pick at a small, implied/obvious point over and over even after it has been explained that the point was implied or bring personal issues onto our blog.</p>
<p>That said, you&#8217;re reading far into her post. She wasn&#8217;t suggesting you create drama. She was saying if it gets thrown upon you, then use it to your advantage if at all possible.</p>
<blockquote><p>You’re going to have to address the situation on your blog and give the masses something else to get all hot and bothered over. You’re going to have to write a blog post that addresses what happened, what your responsibility in the matter was and how you’d like us all move to forward.</p></blockquote>
<p>Lisa says read, listen, take the blame if it&#8217;s yours and tell folks how you plan to move forward. She just explains how to do it in a manner that is beneficial to you.</p>
<blockquote><p>The choices as listed by Lisa were “sit back” or “whore yourself”. I see a third option, which is to listen and learn.</p></blockquote>
<p>The way I see it Pat, there is no third option because listening and learning leave you with the same choice once you&#8217;ve done it &#8211; &#8220;sit back&#8221; or take advantage of the publicity. </p>
<p>So let&#8217;s say you read their feedback, listen and learn from it&#8230; what would you do next Pat? Sit back and let it die or hopefully use it to your advantage? Motrin, by your account, listened and learned&#8230; but after that, they either sat back or turned a bad experience into smart publicity. To me, the latter is making lemons out of lemonade. :)</p>
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		<title>By: Sean Maguire</title>
		<link>http://outspokenmedia.com/online-marketing/leveraging-negative-press/#comment-1496</link>
		<dc:creator>Sean Maguire</dc:creator>
		<pubDate>Tue, 28 Apr 2009 08:35:38 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=1645#comment-1496</guid>
		<description>uh oh.  looks like outspokenmedia lost some of it&#039;s yum yum yummy yum yum yumminess. yum.</description>
		<content:encoded><![CDATA[<p>uh oh.  looks like outspokenmedia lost some of it&#8217;s yum yum yummy yum yum yumminess. yum.</p>
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		<title>By: Patrick Sexton</title>
		<link>http://outspokenmedia.com/online-marketing/leveraging-negative-press/#comment-1491</link>
		<dc:creator>Patrick Sexton</dc:creator>
		<pubDate>Tue, 28 Apr 2009 04:04:04 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=1645#comment-1491</guid>
		<description>Got it. OutSpoken Media is the new SEOmoz. Will refrain from talking here.</description>
		<content:encoded><![CDATA[<p>Got it. OutSpoken Media is the new SEOmoz. Will refrain from talking here.</p>
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		<title>By: Craig Klein</title>
		<link>http://outspokenmedia.com/online-marketing/leveraging-negative-press/#comment-1490</link>
		<dc:creator>Craig Klein</dc:creator>
		<pubDate>Tue, 28 Apr 2009 02:46:57 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=1645#comment-1490</guid>
		<description>You&#039;re dead on!  You can&#039;t avoid some bad news every now and then.  The key is to resist the strong temptation to defend yourself and find a way to play it for all its worth!</description>
		<content:encoded><![CDATA[<p>You&#8217;re dead on!  You can&#8217;t avoid some bad news every now and then.  The key is to resist the strong temptation to defend yourself and find a way to play it for all its worth!</p>
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		<title>By: Gerald Weber</title>
		<link>http://outspokenmedia.com/online-marketing/leveraging-negative-press/#comment-1489</link>
		<dc:creator>Gerald Weber</dc:creator>
		<pubDate>Tue, 28 Apr 2009 02:13:03 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=1645#comment-1489</guid>
		<description>@Patrick Sexton

Dude stop trying to troll the comments. Seriously.</description>
		<content:encoded><![CDATA[<p>@Patrick Sexton</p>
<p>Dude stop trying to troll the comments. Seriously.</p>
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