Comments on: How Do You Like Your Email Marketing?

By: Robert Phillips

Robert Phillips — Tue, 10 Nov 2009 17:20:53 +0000

Lisa actually I am opposed to the concept of newsletters. Although I hardly subscribed few newsletters in various social networking and book marking sites. I get only fancy offers and but, not very informative. After reading your post I thought I must follow your suggestion to subscribe the two newsletters which you mentioned so that, I can be benefited from them Anyway thanks for sharing your views on newsletters.

By: Gene Wicker Jr

Gene Wicker Jr — Fri, 30 Oct 2009 14:17:46 +0000

I’m in the camp that ignores email newsletters. I made the switch to RSS feeds early on and as entities switched over I gradually unsubscribed from their newsletters. And if an entity only offers information via an email newsletter, I will ignore it. That’s sounds a bit cut-n-dry, but that’s how I manage my info overflow. The one exception is the one from Jakob Nielsen.

By: Sonia Simone

Sonia Simone — Fri, 30 Oct 2009 02:55:53 +0000

Zafu.com is a killer example of a “real company” that does it exactly right. (Well, ok, they do delve into this tragically misguided weight loss thing around message 6, I’m trying to wipe that from my memory.)

By: Neil DuPaul

Neil DuPaul — Thu, 29 Oct 2009 15:18:54 +0000

Hey Lisa, another great article. The only newsletters that engage me regularly are from a shop called moosejaw. Though I’ve never been one to jump on the subscription bandwagon, I like to hunt for my content.

By: rob

rob — Thu, 29 Oct 2009 12:03:19 +0000

great article Lisa .I agree with you that email marketing is still really powerful and a great customer retention tool.

By: Ramkarthik

Ramkarthik — Thu, 29 Oct 2009 09:57:04 +0000

I have subscribed to many email newsletters of marketers before and do even now. I even once ended up subscribing to a lot of newsletters. It didn’t do any help to me. I never read them and it also took time to delete. So I decided to filter the newsletters that I’m subscribed to.

Now I subscribe to the ones that provide lot of value and less promotions. And I’m sure many people feel that way. The thing is people don’t want to be sold. They want advice. They need help. And if you are providing them and sending some promos in between, that’s totally fine. In fact, I’d be happy to buy from you. Anyway..

I’m subscribed to Chris, the other Chris (Chris Guillebeau) and a few more. They are all good. I’ll check out Bruce’s newsletter.

By: goldendog

goldendog — Thu, 29 Oct 2009 06:00:48 +0000

There are two types for me personal ones and industry enews. My personal favorite is DSW shoes for to me it is virtual shoe shopping. Don’t always buy will at least peak. Super bonus is they ship to a APO box!

Which? in the UK does a bang up job, short to the point, good looking and easy to read, under scores their excellent reputation. A++.

Then there are my industry ones. The one I always read is ProofreadNOW’s enews. Comes once a month perfect timing! Excellent content. I save them. I pass them on. I remember the company.

The Brief a daily compilation of news from the advertising industry. The quote at the end is worth a open and breeze through to grab the headlines. Now that I am in the UK it comes at lunch.

The ones I don’t like I unsubscribe. Mostly because of frequency coming way to often or I am not that interested in what they are offering.

By: Mark Hinkle

Mark Hinkle — Thu, 29 Oct 2009 05:33:30 +0000

I am a fan of the Fast Company newsletter aesthetics . I agree with you that Chris Brogan's style is one of most engaging styles in any of the newsletters I read.

By: Srinivas Rao

Srinivas Rao — Thu, 29 Oct 2009 02:38:56 +0000

Lisa, you are just rocking with this blog. I think your posts are among the most useful I read every single day. I’m working my way through developing my own newsletter and making it more useful and your post has given me alot to think about.

By: Nathan Hangen

Nathan Hangen — Thu, 29 Oct 2009 02:31:00 +0000

I have too much email. Most newsletters don’t even make it to the 2nd word of the subject. It takes special content for me to open it on a regular basis.

Chris – is there anything he doesn’t do right?
Sonia and the whole Copyblogger team – great job
Chris Guillebeau’s is good as well.