Comments on: Can Direct Marketing Survive in Social Media?

By: Kris Olson

Kris Olson — Fri, 26 Jun 2009 16:36:02 +0000

As a consumer, I must admit that I am tired of going to facebook and finding nothing but not-so-subtle advertisements from my “friends” about their work products. Where is the chatty news from real friends about kids, coffee, new jobs, etc.? I find myself avoiding facebook…

By: Tom Fletcher

Tom Fletcher — Wed, 24 Jun 2009 14:52:38 +0000

And how *not* to do it!

Habitat sorry for Iran Tweeting
http://news.bbc.co.uk/1/hi/uk/8116869.stm

“The top ten trending topics were pasted into hashtags without checking with us and apparently without verifying what all of the tags referred to.”

By: Therese

Therese — Wed, 24 Jun 2009 14:40:49 +0000

First of all, I think I am now ordering Chinese for lunch, I will tell them you referred me. :-)

I cannot stand the DM spam that I get often, I will follow people back based off of their profile a lot of times, as it is hard to find time to look at each persons’ stream of conversation, so needless to say they will have completely normal (whatever that means) profiles and then I will receive a spam DM. Honestly because of this I really do not pay attention to DM, they usually pop in my in-box and if I don’t know them and there is a link I am not clicking on it, that is why I think it is key to build relationships first, and I also love the thought of transitioning them over to an e-mail list.

I too do not like ‘auto’ for my twitter account and for the most part do not think anything auto should be used, with that said if you are just joining twitter and you have a non-profit event coming up in 3 weeks and you need to reach all the people in your local area as fast as possible, I do not see anything wrong with a program like Twollo <- did I spell that right? I still would not use automatic DM’s etc, but as long as it is managed and you are cleaning up those you do not want to follow I think it can be a useful tool depending on the situation.

When I first signed up for twitter and was completely clueless, I tried Twollo and found out really quick that is was not something I liked or preferred for my personal account, but for certain outreach I can see where it can be a benefit.

By: Moksh Juneja

Moksh Juneja — Wed, 24 Jun 2009 05:17:08 +0000

this is also my challenge in social media – customization vs. personalization, individual vs. corporates… and then i think it is individual and personalization that will win. and the future will be that this would be part of the Marketing Managers job profiles!!

By: Lisa Barone

Lisa Barone — Wed, 24 Jun 2009 01:43:48 +0000

Jaan: In terms of scripts I meant for building the accounts like picking up followers. But you should do it however you’re comfortable doing it. My sensitives are very very…sensitive. It’s a constant battle between myself and Rae. And I don’t always win. :)

By: Riz Sanchez

Riz Sanchez — Tue, 23 Jun 2009 22:52:20 +0000

After reading your post, I’m suddenly craving for some Chinese! Message clear, indeed. Good job, Lisa! :)

By: Jaan Kanellis

Jaan Kanellis — Tue, 23 Jun 2009 22:47:19 +0000

“I don’t like scripts to build Twitter accounts”

So if we have one message and want to send it to three channels we should do it manually?

By: Lee Odden

Lee Odden — Tue, 23 Jun 2009 18:33:02 +0000

No, it’s just me :)

By: Lisa Barone

Lisa Barone — Tue, 23 Jun 2009 18:27:15 +0000

Lee: Heh, yes, Lee, I read the whole post. Apologies if you thought I framed it wrong.

By: Lee Odden

Lee Odden — Tue, 23 Jun 2009 18:15:05 +0000

Hey Lisa did you read the whole post? :) Not to monkey wrench your Lee vs Brian angle, but I chalked up our perspectives to semantics. Email makes social media a great channel for direct marketing.