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	<title>Comments on: Creating a Corporate Culture of Innovation</title>
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		<title>By: Krystl Marks</title>
		<link>http://outspokenmedia.com/online-marketing/creating-a-corporate-culture-of-innovation/#comment-13330</link>
		<dc:creator>Krystl Marks</dc:creator>
		<pubDate>Wed, 23 Jun 2010 17:06:43 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=6747#comment-13330</guid>
		<description><![CDATA[Lisa,

Thank you very much for bringing this topic back to the forefront.  There have always been companies who are willing to innovate with corporate structures that include their employees as valuable resources as opposed to &#039;bottoms in the seats&#039; there for a specific purpose and nothing more.

In my experience, a good balance is needed between innovation and the general heirarchy of command.  

What generally happens when the belt gets tightened is that the &quot;innovations&quot; are the first thing to go and projects get scrapped.  They don&#039;t see the long term ROI as valuable for a project that needs to be fleshed out and would prefer to attempt the short term quick fix when presented with two different options.  

Who knows your company better than the people and teams on the front lines doing the work day in and day out regardless of the type of business you are in?  There are people in these corporations who do want to add value and it is those types who feel they aren&#039;t being valued that are the first to jump ship and go &quot;value add&quot; somewhere else when the opportunity arises and that fabulous little product or a variation of it is now a product somewhere else that their original company will end up piggy backing on.

These companies need to think about it a little bit more.]]></description>
		<content:encoded><![CDATA[<p>Lisa,</p>
<p>Thank you very much for bringing this topic back to the forefront.  There have always been companies who are willing to innovate with corporate structures that include their employees as valuable resources as opposed to &#8216;bottoms in the seats&#8217; there for a specific purpose and nothing more.</p>
<p>In my experience, a good balance is needed between innovation and the general heirarchy of command.  </p>
<p>What generally happens when the belt gets tightened is that the &#8220;innovations&#8221; are the first thing to go and projects get scrapped.  They don&#8217;t see the long term ROI as valuable for a project that needs to be fleshed out and would prefer to attempt the short term quick fix when presented with two different options.  </p>
<p>Who knows your company better than the people and teams on the front lines doing the work day in and day out regardless of the type of business you are in?  There are people in these corporations who do want to add value and it is those types who feel they aren&#8217;t being valued that are the first to jump ship and go &#8220;value add&#8221; somewhere else when the opportunity arises and that fabulous little product or a variation of it is now a product somewhere else that their original company will end up piggy backing on.</p>
<p>These companies need to think about it a little bit more.</p>
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		<title>By: Mike</title>
		<link>http://outspokenmedia.com/online-marketing/creating-a-corporate-culture-of-innovation/#comment-13100</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Tue, 15 Jun 2010 13:56:06 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=6747#comment-13100</guid>
		<description><![CDATA[I agree with Todd.  Not many companies make constant improvements to their core product like Google.  That doesn&#039;t mean that they will swing and miss on other ventures (pretty much anything social), but when you are constantly testing new ideas that is bound to happen.]]></description>
		<content:encoded><![CDATA[<p>I agree with Todd.  Not many companies make constant improvements to their core product like Google.  That doesn&#8217;t mean that they will swing and miss on other ventures (pretty much anything social), but when you are constantly testing new ideas that is bound to happen.</p>
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		<title>By: shira abel</title>
		<link>http://outspokenmedia.com/online-marketing/creating-a-corporate-culture-of-innovation/#comment-13053</link>
		<dc:creator>shira abel</dc:creator>
		<pubDate>Sat, 12 Jun 2010 06:45:14 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=6747#comment-13053</guid>
		<description><![CDATA[Just out of curiosity, do you have any examples of companies that support the suggestions you have listed above? 

I agree with most of the post - but two points have risks attached that could be deadly to an organization IMHO:

Abolish the Hierarchy: &lt;-- Someone needs to be responsible for delivery and making the final decision. In a large organization no hierarchy means chaos. 

Support Mistakes: &lt;-- Enron really supported this in their company culture. Read all about it in the case studies of where they went wrong. Accepting and learning from mistakes might be a better idea. Supporting them is a whole other story. In the case of Enron, they would move people up who would make terrible, expensive mistakes and thought it was wonderful because we learn more for mistakes than we do from success. A corporate culture of innovation - running the company into the ground. 

Just my 2 cents.]]></description>
		<content:encoded><![CDATA[<p>Just out of curiosity, do you have any examples of companies that support the suggestions you have listed above? </p>
<p>I agree with most of the post &#8211; but two points have risks attached that could be deadly to an organization IMHO:</p>
<p>Abolish the Hierarchy: &lt;&#8211; Someone needs to be responsible for delivery and making the final decision. In a large organization no hierarchy means chaos. </p>
<p>Support Mistakes: &lt;&#8211; Enron really supported this in their company culture. Read all about it in the case studies of where they went wrong. Accepting and learning from mistakes might be a better idea. Supporting them is a whole other story. In the case of Enron, they would move people up who would make terrible, expensive mistakes and thought it was wonderful because we learn more for mistakes than we do from success. A corporate culture of innovation &#8211; running the company into the ground. </p>
<p>Just my 2 cents.</p>
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		<title>By: Susan Esparza</title>
		<link>http://outspokenmedia.com/online-marketing/creating-a-corporate-culture-of-innovation/#comment-13050</link>
		<dc:creator>Susan Esparza</dc:creator>
		<pubDate>Fri, 11 Jun 2010 21:26:29 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=6747#comment-13050</guid>
		<description><![CDATA[Except that changing the look and feel of their SERPs just made them look like Bing (and Ask). Copycatting is not innovation.

Caffeine is a better example, but it&#039;s still just a refinement of their core proficiency, not a revolution.]]></description>
		<content:encoded><![CDATA[<p>Except that changing the look and feel of their SERPs just made them look like Bing (and Ask). Copycatting is not innovation.</p>
<p>Caffeine is a better example, but it&#8217;s still just a refinement of their core proficiency, not a revolution.</p>
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		<title>By: philip</title>
		<link>http://outspokenmedia.com/online-marketing/creating-a-corporate-culture-of-innovation/#comment-13049</link>
		<dc:creator>philip</dc:creator>
		<pubDate>Fri, 11 Jun 2010 21:23:07 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=6747#comment-13049</guid>
		<description><![CDATA[Great article! Thank you. Especially like your statement around basing your company on a culture of innovation. Few do that. Startups tend to have it for a moment, but then get lost in creating the same old structures that have blown up corporate operating costs explaining the constantly declining RoA of US companies. To be innovative shows in making the most out of what you have in ever new ways while sticking to your core identity, not to create ever new ways of fudging debt instruments to get a better bottom line, jumping on every latest band waggon, and purchasing edge companies while the overall performance erodes...]]></description>
		<content:encoded><![CDATA[<p>Great article! Thank you. Especially like your statement around basing your company on a culture of innovation. Few do that. Startups tend to have it for a moment, but then get lost in creating the same old structures that have blown up corporate operating costs explaining the constantly declining RoA of US companies. To be innovative shows in making the most out of what you have in ever new ways while sticking to your core identity, not to create ever new ways of fudging debt instruments to get a better bottom line, jumping on every latest band waggon, and purchasing edge companies while the overall performance erodes&#8230;</p>
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		<title>By: Alan Bleiweiss</title>
		<link>http://outspokenmedia.com/online-marketing/creating-a-corporate-culture-of-innovation/#comment-13048</link>
		<dc:creator>Alan Bleiweiss</dc:creator>
		<pubDate>Fri, 11 Jun 2010 21:22:50 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=6747#comment-13048</guid>
		<description><![CDATA[Lisa,

I&#039;d add that I try to stay in touch with individual likes and dislikes.  the more I can align someone&#039;s passions with their work, and verbally communicate how important their insights, questions, and thoughts are on topics they&#039;re involved in, the more likely they are to enjoy the work, feel empowered, and open up as to their view.  

When they&#039;re not allowed to help set the course of their career in this way, they&#039;re least likely to want to contribute.  Because when I&#039;m passionate about something, and I know that passion and my resulting insights are appreciated, I go the extra mile.

It&#039;s amazing how creative people can be when they&#039;re given that opportunity.]]></description>
		<content:encoded><![CDATA[<p>Lisa,</p>
<p>I&#8217;d add that I try to stay in touch with individual likes and dislikes.  the more I can align someone&#8217;s passions with their work, and verbally communicate how important their insights, questions, and thoughts are on topics they&#8217;re involved in, the more likely they are to enjoy the work, feel empowered, and open up as to their view.  </p>
<p>When they&#8217;re not allowed to help set the course of their career in this way, they&#8217;re least likely to want to contribute.  Because when I&#8217;m passionate about something, and I know that passion and my resulting insights are appreciated, I go the extra mile.</p>
<p>It&#8217;s amazing how creative people can be when they&#8217;re given that opportunity.</p>
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		<title>By: Kristi Davis</title>
		<link>http://outspokenmedia.com/online-marketing/creating-a-corporate-culture-of-innovation/#comment-13047</link>
		<dc:creator>Kristi Davis</dc:creator>
		<pubDate>Fri, 11 Jun 2010 21:17:41 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=6747#comment-13047</guid>
		<description><![CDATA[The image bugged me because you couldn&#039;t see the text very well under the search box. You think they would have planned that better. It looked sloppy.]]></description>
		<content:encoded><![CDATA[<p>The image bugged me because you couldn&#8217;t see the text very well under the search box. You think they would have planned that better. It looked sloppy.</p>
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		<title>By: Michael Dorausch</title>
		<link>http://outspokenmedia.com/online-marketing/creating-a-corporate-culture-of-innovation/#comment-13046</link>
		<dc:creator>Michael Dorausch</dc:creator>
		<pubDate>Fri, 11 Jun 2010 21:16:46 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=6747#comment-13046</guid>
		<description><![CDATA[I like the photo of the frustrated female. Perfect example how someone could potentially wind up with a stiff neck if sitting like that too long. :)

The Google homepage switch bugged me, I didn&#039;t like it at all. Funny that I expect seeing images on Bing.]]></description>
		<content:encoded><![CDATA[<p>I like the photo of the frustrated female. Perfect example how someone could potentially wind up with a stiff neck if sitting like that too long. :)</p>
<p>The Google homepage switch bugged me, I didn&#8217;t like it at all. Funny that I expect seeing images on Bing.</p>
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		<title>By: Tyler Adams</title>
		<link>http://outspokenmedia.com/online-marketing/creating-a-corporate-culture-of-innovation/#comment-13045</link>
		<dc:creator>Tyler Adams</dc:creator>
		<pubDate>Fri, 11 Jun 2010 20:40:09 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=6747#comment-13045</guid>
		<description><![CDATA[Yes, I&#039;m pretty sure we are saying the same thing. I agree with all of your above points. For a company to succeed it will have to be innovative. But sometimes it will probably have to be &quot;lame&quot; too. And that&#039;s ok.]]></description>
		<content:encoded><![CDATA[<p>Yes, I&#8217;m pretty sure we are saying the same thing. I agree with all of your above points. For a company to succeed it will have to be innovative. But sometimes it will probably have to be &#8220;lame&#8221; too. And that&#8217;s ok.</p>
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		<title>By: Kristi Davis</title>
		<link>http://outspokenmedia.com/online-marketing/creating-a-corporate-culture-of-innovation/#comment-13044</link>
		<dc:creator>Kristi Davis</dc:creator>
		<pubDate>Fri, 11 Jun 2010 20:29:18 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=6747#comment-13044</guid>
		<description><![CDATA[Tyler, hopefully we are coming from the same thought but just saying something slightly different.  Yes, we need to work smarter.  But if it is a justification of &quot;ABC Company has a blue widget, let&#039;s make sure we have a blue widget too!&quot; then that is pretty lame, imho.  Being innovative doesn&#039;t have to take time and cost a ton of money. It&#039;s simply finding a good strategy to market well, provide innovative customer service, find a niche and hit it, etc, etc.  It doesn&#039;t have to be difficult to produce.  But if you are never trying new things (products, marketing, anything at all) you are never going to succeed.]]></description>
		<content:encoded><![CDATA[<p>Tyler, hopefully we are coming from the same thought but just saying something slightly different.  Yes, we need to work smarter.  But if it is a justification of &#8220;ABC Company has a blue widget, let&#8217;s make sure we have a blue widget too!&#8221; then that is pretty lame, imho.  Being innovative doesn&#8217;t have to take time and cost a ton of money. It&#8217;s simply finding a good strategy to market well, provide innovative customer service, find a niche and hit it, etc, etc.  It doesn&#8217;t have to be difficult to produce.  But if you are never trying new things (products, marketing, anything at all) you are never going to succeed.</p>
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