Comments on: The Word Nerd Content Marketing Checklist

By: Michelle Lowery

Michelle Lowery — Tue, 10 Jul 2012 13:15:22 +0000

Hey Sherry! Never too late for good discussion or compliments on posts! ;-) I’m glad you found this one helpful. And yes, your example for optimal anchor text is spot-on, provided you don’t need to describe any other item as an “antioxidant superfood,” in which case that might be too general. But if your site or page were only about Bing cherries and their health benefits, then yes, that could be viable anchor text.

The other half of that equation is keyword research, and making sure you’re choosing appropriate terms. But that’s a whole other post. :-) Thanks for adding to the discussion!

By: Sherry Gray

Sherry Gray — Tue, 10 Jul 2012 11:36:14 +0000

Michelle, sorry I'm so late to the party! This is a great post. Love the clarification about link text. As I'm interpreting it, "Bing is awesome" might lead to an expectation of, say, Bing Crosby...but Cherries are an "antioxidant superfood" would work perfectly as organic link text...right? Thanks so much for all the information. I clicked nearly all the links, including those in the comments section, for today's reading list. I'm trying to make sure I'm on top of SEO for a new project, and the first place I always come for SEO knowledge is Outspoken Media. ;)

By: Nick Stamoulis

Nick Stamoulis — Wed, 25 Apr 2012 13:43:35 +0000

Coming up with an interesting topic on a regular basis can be challenging. I do think that it’s true that in order to have a successful blog, you need to spend time reading other successful blogs. Find out what people are interested in and then put your own twist or company view on the topic.

By: Michelle Lowery

Michelle Lowery — Mon, 23 Apr 2012 17:36:43 +0000

Thanks so much, Jill! That means a lot coming from you. :-)

And don’t be silly! Please feel free to add to the conversation anytime, even if it means including links to your own stuff. We can’t possibly all see everything that’s out there all the time, so I appreciate your sharing complementary and valuable resources. Yay for sharing!

By: Jill Whalen

Jill Whalen — Mon, 23 Apr 2012 13:54:33 +0000

Good stuff, Michelle! As some additional resources, these two of mine fit nicely with this article: Ending Social Media Confusion and 67 Ideas for Blog Topics. [Added those links with permission and by request!]

By: Michelle Lowery

Michelle Lowery — Sat, 21 Apr 2012 16:32:56 +0000

You’re very welcome! I hope this is helpful to you.

By: Unmana

Unmana — Sat, 21 Apr 2012 14:02:36 +0000

Thank you! I have hit the blogging slump and needed the push!

By: Michelle Lowery

Michelle Lowery — Fri, 20 Apr 2012 17:11:17 +0000

Thanks so much, Jeff! I think you have a good point, too. Google will continue to make changes and yes, we may have to change certain tactics from time to time. But when it comes to content, I think sticking with common-sense, quality methods will weather just about any algorithm storm.

By: Jeff Loquist

Jeff Loquist — Fri, 20 Apr 2012 16:23:59 +0000

This is a much more thoughtful and less reactionary blog about content and linking than I have seen the past couple weeks. People have become paranoid in the SEO and marketing communities as of late and I feel that it is likely counter-productive, especially when some of the “big boys” start adding fuel to the fire and going against known “best practices”.

Anyway, great article and look forward to reading more often.