Comments on: Viral and Video – Two Good Things That Go Great Together http://outspokenmedia.com/internet-marketing-conferences/viral-and-video/ Tue, 02 Mar 2010 00:11:30 -0500 http://wordpress.org/?v=2.9 hourly 1 By: Ari Herzog http://outspokenmedia.com/internet-marketing-conferences/viral-and-video/#comment-7344 Ari Herzog Thu, 12 Nov 2009 06:03:04 +0000 http://outspokenmedia.com/?p=4047#comment-7344 Umm, I have a big problems with agencies and campaigns that are set up from the beginning as viral, e.g. "Hi, I'm Dan, thanks for doing business with us. We will create a viral video for you." Horseshit. Video creators don't create virii. Readers and watchers and customers do. You can hope it goes viral, but creating something viral can only be known after the fact, never before. Umm, I have a big problems with agencies and campaigns that are set up from the beginning as viral, e.g. “Hi, I’m Dan, thanks for doing business with us. We will create a viral video for you.”

Horseshit.

Video creators don’t create virii. Readers and watchers and customers do. You can hope it goes viral, but creating something viral can only be known after the fact, never before.

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