Some of the best meat from this comes in the form of the research showing how marketing traditionally and digitally shows exponential effectiveness, where traditional marketing isn’t going away, but is becoming a vehicle to promote online content. I’ve been telling clients that this is the way to go for years.

Another area that was excellent (and which I immediately emailed off to several clients) was Andrew at PageZero.com comment on the need for a reputation to survive today, and the need to know how to use Twitter and other forms of social media, etc. I don’t know how to convey that strongly enough to clients. I can’t tweet for everyone – they have to manage their own reputations – and not just blast out anonymous spam links once every two weeks to their total of five followers.