Comments on: Ranking Tactics For Local Search

By: Dexter

Dexter — Thu, 24 Mar 2011 14:25:05 +0000

I noticed this post was 2009. Do you think there are other providers now that shoudl be included in that list? Dexknows for example is a very popular and growing.

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By: Matthew Hunt

Matthew Hunt — Mon, 16 Nov 2009 03:03:21 +0000

Great post! I personally noticed from my testing to get your Google Maps Listing to show up the 10 Pack in the SERPs (or now the 7-pack and sometimes 3-Pack & occasionally the 1-pack) you need the following things:

1. Pick your category correctly.
2. Have your keyword in your business description.
3. Get more citations then your competition (steal from you competition sources, they list it right there).
4. Get loads of reviews – preferably good ones ;) (At our company we have a pretty awesome way of getting loads of reviews for our clients)
5. Have some user content created about your biz on Google Maps (get creative and always add value, don’t be spammy with this).

Oh and the obvious, pimp out your listing to its full capacity. Photos, video and the whole nice yards!

DO NOT’s:

1. Keyword load on your business name, only put your DBA (doing business as) name. It’s against Google’s terms to do anything else.
2. Do not use local keyword modifiers in your categories section – again against their terms, even thought it helps on rankings. If you do be prepared for someone to flag your listing and to have it suspended.
3. Use different phone/numbers and/and or when getting citations. Being “Consistent” is the name of the game here and key to building trust on your Google local listing.

That’s my story and I’m sticking with it!

By: Lisa Barone

Lisa Barone — Tue, 13 Oct 2009 19:58:59 +0000

Hey Kyle,

Ha, it’s Urban Spoon. Golden Spoon is a really great frozen yogurt place I used to go to when I lived in SoCal. Apparently I had a craving mid session. :) Corrected, thanks!

By: Kyle

Kyle — Tue, 13 Oct 2009 19:54:29 +0000

Hi Lisa,

Excellent. Thanks for the summary. I was at SMX but missed this.

Is it Golden Spoon? or Urban Spoon?

By: Lisa Changed My Anchor Text

Lisa Changed My Anchor Text — Tue, 13 Oct 2009 13:24:45 +0000

Thanks for a great source. I checked the list twice for my site and found a couple of improvements I could make.

By: Craig

Craig — Thu, 08 Oct 2009 12:15:18 +0000

Excellent overview with great information and tips. Thank you!

By: Martijn Beijk

Martijn Beijk — Wed, 07 Oct 2009 11:52:04 +0000

Great write up! Very thankful as not everyone from across the pond is able to visit SMX East.

By: Jim Rudnick

Jim Rudnick — Tue, 06 Oct 2009 13:49:36 +0000

gosh….wish I could’a been there but a family thingy kept me off the plane and that’s that! however, great blog here Lisa and muchly appreciated! Seems like I got some work to do too, eh!

:-)

Jim

By: Will Scott

Will Scott — Mon, 05 Oct 2009 20:07:16 +0000

Lisa,

Thanks for the great writeup. I always love a chance to be on a panel with such strong skills, personalities and odors — just kidding!

I’m so glad you published the audience comments. In this panel I think the audience brought out some of the best information of the session.

And thank you for calling me adorable — my turn to blush!

Glad I got to meet you in person, finally!

Will