Comments on: Opening Keynote with Frankie Luntz http://outspokenmedia.com/internet-marketing-conferences/frankie-luntz/ Fri, 08 Mar 2013 16:32:43 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Kristi Davis http://outspokenmedia.com/internet-marketing-conferences/frankie-luntz/#comment-14898 Kristi Davis Mon, 16 Aug 2010 15:36:11 +0000 http://outspokenmedia.com/?p=7972#comment-14898 haha! Yes, my mom would have a problem with that too. She buys tons of stuff online, although she would prefer to call up and talk to someone if she has problems.

Those were depressing stats and I agree, I want to know where they came from. A lot of it strikes true though.

]]> By: dianeski http://outspokenmedia.com/internet-marketing-conferences/frankie-luntz/#comment-14896 dianeski Mon, 16 Aug 2010 15:04:51 +0000 http://outspokenmedia.com/?p=7972#comment-14896 I take issue with the claim that over-50s don’t want e-anything. First, over-50 is not exactly “one foot in the grave.” We’re not dead yet! Fifty is the new 40, ‘member? We Boomers regard ourselves as ageless, and donnnn’t you fergit it!

Second, as an ecommerce copywriter for a household-name Fortune 500 apparel company, I know for a fact that over-50s buy online — they’re certainly buying our stuff online, so take that, Frankie Luntz. Even for our more youth-oriented products, our age demographics skew older than GenY. (In the case of the website I write for, we’re skewing GenX / Young Boomer. Other websites under our corporate umbrella skew older than that.) So, if over-50s are e-averse, they sure have a funny way of showing it.

I don’t take too much exception to Luntz’s other points. But that bit about the over-50s…sheesh!

@dianeski

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