Comments on: Facebook Marketing Tactics

By: Nathan Davis

Nathan Davis — Tue, 17 Aug 2010 05:58:11 +0000

Thanks for the great post! I’m still wondering if I should make a Facebook page for my product and I guess it would do no harm in trying it out, especially because of the low costs involved. I also came across some simple tips on how to utilize Facebook well for marketing or branding at http://blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/

By: Leanne

Leanne — Thu, 08 Oct 2009 15:04:40 +0000

Thanks for the tips, Dennis! I knew that the timezones would account for some of the difference but the javascript does live at the bottom of the page so it’s entirely possible that it also accounts for some of the discrepancy.

By: Dennis Yu

Dennis Yu — Thu, 08 Oct 2009 00:04:38 +0000

Lisa,

Wow– this was a great recap. You must have lightning fingers, as well as blazing sense of humor!

@leanne– we typically see a 5-10% discrepancy on clicks. It may also be your analytics, if your javacsript code is at the bottom of a heavy page or if your timezones are different than PST.

By: Leanne

Leanne — Wed, 07 Oct 2009 17:02:11 +0000

We’ve been using FB to advertise a new highschool sports news site and LOVE the targeting. We can get right to the kids/parents/family/friends in the geographic areas that the site covers. But, we’ve noticed a HUGE discrepancy between the clickthroughs that FB reports and the # of visits that our analytics package reports. Some of it can be explained away by the difference between a click and a visit but not all. Wondered if anyone addressed that issue at all?

Thanks for liveblogging for those of us who can’t make it, Lisa!