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	<title>Comments on: Facebook Advertising From Soup To Nuts</title>
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	<link>http://outspokenmedia.com/internet-marketing-conferences/facebook-advertising-from-soup-to-nuts/</link>
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	<item>
		<title>By: Michael Gugel</title>
		<link>http://outspokenmedia.com/internet-marketing-conferences/facebook-advertising-from-soup-to-nuts/#comment-17870</link>
		<dc:creator>Michael Gugel</dc:creator>
		<pubDate>Thu, 18 Nov 2010 03:20:45 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=7980#comment-17870</guid>
		<description><![CDATA[I found the legendary gray shirt girl that Shoe was talking about!
&lt;a href=&quot;http://www.michaelgugel.com/2010/11/gray-shirt-girl-discovered/&quot; rel=&quot;nofollow&quot;&gt;http://www.michaelgugel.com/2010/11/gray-shirt-girl-discovered/&lt;/a&gt;]]></description>
		<content:encoded><![CDATA[<p>I found the legendary gray shirt girl that Shoe was talking about!<br />
<a href="http://www.michaelgugel.com/2010/11/gray-shirt-girl-discovered/" rel="nofollow">http://www.michaelgugel.com/2010/11/gray-shirt-girl-discovered/</a></p>
]]></content:encoded>
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	<item>
		<title>By: Allen</title>
		<link>http://outspokenmedia.com/internet-marketing-conferences/facebook-advertising-from-soup-to-nuts/#comment-14918</link>
		<dc:creator>Allen</dc:creator>
		<pubDate>Tue, 17 Aug 2010 15:48:06 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=7980#comment-14918</guid>
		<description><![CDATA[Nice write-up and summary, especially helpful for the folks that couldn&#039;t make it. I thought Shoe&#039;s was the most useful session of the show is it just me or were the rest of the sessions weaker than normal this year?

We produced the DVDs Shoe gave away to attendees, thought that was a cool move from Shoe, the content came straight from his SMS 2.0 product.

Allen]]></description>
		<content:encoded><![CDATA[<p>Nice write-up and summary, especially helpful for the folks that couldn&#8217;t make it. I thought Shoe&#8217;s was the most useful session of the show is it just me or were the rest of the sessions weaker than normal this year?</p>
<p>We produced the DVDs Shoe gave away to attendees, thought that was a cool move from Shoe, the content came straight from his SMS 2.0 product.</p>
<p>Allen</p>
]]></content:encoded>
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		<title>By: Chris Miller</title>
		<link>http://outspokenmedia.com/internet-marketing-conferences/facebook-advertising-from-soup-to-nuts/#comment-14916</link>
		<dc:creator>Chris Miller</dc:creator>
		<pubDate>Tue, 17 Aug 2010 14:29:07 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=7980#comment-14916</guid>
		<description><![CDATA[2007?  I think boob-marketing has been around longer than that :)]]></description>
		<content:encoded><![CDATA[<p>2007?  I think boob-marketing has been around longer than that :)</p>
]]></content:encoded>
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	<item>
		<title>By: Bob</title>
		<link>http://outspokenmedia.com/internet-marketing-conferences/facebook-advertising-from-soup-to-nuts/#comment-14911</link>
		<dc:creator>Bob</dc:creator>
		<pubDate>Tue, 17 Aug 2010 03:01:31 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=7980#comment-14911</guid>
		<description><![CDATA[Nothing new, as expected. So 2008. Shoe is still minting on Facebook he he is not sharing. Anything at all.
Cleavage LOL...... 2007 or what?

BTW good blog.
Came Via twitter ase10]]></description>
		<content:encoded><![CDATA[<p>Nothing new, as expected. So 2008. Shoe is still minting on Facebook he he is not sharing. Anything at all.<br />
Cleavage LOL&#8230;&#8230; 2007 or what?</p>
<p>BTW good blog.<br />
Came Via twitter ase10</p>
]]></content:encoded>
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		<title>By: Vlad Zablotskyy</title>
		<link>http://outspokenmedia.com/internet-marketing-conferences/facebook-advertising-from-soup-to-nuts/#comment-14910</link>
		<dc:creator>Vlad Zablotskyy</dc:creator>
		<pubDate>Tue, 17 Aug 2010 02:49:04 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=7980#comment-14910</guid>
		<description><![CDATA[Great round up Lisa, 

I was there. I think overall it was great presentation.... It might be hard to pair some products with the &quot;cleavage&quot;. Perhaps the main point Jeremy was making is to &quot;think outside the box&quot; - as in the example of mugshot picture of an affiliate.

I wish my fingers could &quot;dance&quot; that fast on the keyboard, I hardly was able scribble just a few words.

Great job! Now I know where to get a great recap of all the sessions.]]></description>
		<content:encoded><![CDATA[<p>Great round up Lisa, </p>
<p>I was there. I think overall it was great presentation&#8230;. It might be hard to pair some products with the &#8220;cleavage&#8221;. Perhaps the main point Jeremy was making is to &#8220;think outside the box&#8221; &#8211; as in the example of mugshot picture of an affiliate.</p>
<p>I wish my fingers could &#8220;dance&#8221; that fast on the keyboard, I hardly was able scribble just a few words.</p>
<p>Great job! Now I know where to get a great recap of all the sessions.</p>
]]></content:encoded>
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		<title>By: Casey</title>
		<link>http://outspokenmedia.com/internet-marketing-conferences/facebook-advertising-from-soup-to-nuts/#comment-14908</link>
		<dc:creator>Casey</dc:creator>
		<pubDate>Mon, 16 Aug 2010 22:14:55 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=7980#comment-14908</guid>
		<description><![CDATA[Great and very informative about Facebook advertising! I&#039;m now going to go find some boob pics. :)]]></description>
		<content:encoded><![CDATA[<p>Great and very informative about Facebook advertising! I&#8217;m now going to go find some boob pics. :)</p>
]]></content:encoded>
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		<title>By: Steve @ 2010 Taxes</title>
		<link>http://outspokenmedia.com/internet-marketing-conferences/facebook-advertising-from-soup-to-nuts/#comment-14907</link>
		<dc:creator>Steve @ 2010 Taxes</dc:creator>
		<pubDate>Mon, 16 Aug 2010 20:40:12 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=7980#comment-14907</guid>
		<description><![CDATA[Makes me want to get involved in Facebook advertising again. Did he mention the niches that are working on Facebook at this time?]]></description>
		<content:encoded><![CDATA[<p>Makes me want to get involved in Facebook advertising again. Did he mention the niches that are working on Facebook at this time?</p>
]]></content:encoded>
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		<title>By: Brian Hancock</title>
		<link>http://outspokenmedia.com/internet-marketing-conferences/facebook-advertising-from-soup-to-nuts/#comment-14906</link>
		<dc:creator>Brian Hancock</dc:creator>
		<pubDate>Mon, 16 Aug 2010 20:17:48 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=7980#comment-14906</guid>
		<description><![CDATA[I actually have to disagree with the cleavage concept not because it doesn&#039;t work, but because FB doesn&#039;t allow it.  I do marketing for a lot of plastic surgeons and tried about 6 ad versions for one campaign that were all disapproved due even the slightest hint of cleavage (campaign was about breast augmentation and the models in the pics were covered up).  I started with a tasteful bikini top shot and ended with a photo that showed no cleavage whatsoever.  Maybe FB is more strict lately, or maybe I was really really unlucky...

What I have tested however with image ads is logo vs. image vs. image w/text, and the clear winner was image w/text...

-My .02]]></description>
		<content:encoded><![CDATA[<p>I actually have to disagree with the cleavage concept not because it doesn&#8217;t work, but because FB doesn&#8217;t allow it.  I do marketing for a lot of plastic surgeons and tried about 6 ad versions for one campaign that were all disapproved due even the slightest hint of cleavage (campaign was about breast augmentation and the models in the pics were covered up).  I started with a tasteful bikini top shot and ended with a photo that showed no cleavage whatsoever.  Maybe FB is more strict lately, or maybe I was really really unlucky&#8230;</p>
<p>What I have tested however with image ads is logo vs. image vs. image w/text, and the clear winner was image w/text&#8230;</p>
<p>-My .02</p>
]]></content:encoded>
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	<item>
		<title>By: Kristin</title>
		<link>http://outspokenmedia.com/internet-marketing-conferences/facebook-advertising-from-soup-to-nuts/#comment-14905</link>
		<dc:creator>Kristin</dc:creator>
		<pubDate>Mon, 16 Aug 2010 20:05:23 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=7980#comment-14905</guid>
		<description><![CDATA[But does the cleavage get the conversions? I understand that it would definitely help get clicks but does he have stats showing how many people actually buy?]]></description>
		<content:encoded><![CDATA[<p>But does the cleavage get the conversions? I understand that it would definitely help get clicks but does he have stats showing how many people actually buy?</p>
]]></content:encoded>
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	<item>
		<title>By: allan isfan</title>
		<link>http://outspokenmedia.com/internet-marketing-conferences/facebook-advertising-from-soup-to-nuts/#comment-14904</link>
		<dc:creator>allan isfan</dc:creator>
		<pubDate>Mon, 16 Aug 2010 19:34:53 +0000</pubDate>
		<guid isPermaLink="false">http://outspokenmedia.com/?p=7980#comment-14904</guid>
		<description><![CDATA[Hey Lisa,

Great info from @shoemoney and thanks to you for compiling the info in such a concise way. Very well done!

I have run a number of campaigns and also found that CPC was the lower cost way to go. Of course, I didn&#039;t have the resources to use the CPM method and turn the ads on and off ... that&#039;s an interesting option and perhaps even a great idea for an automation tool. hmmmm ....]]></description>
		<content:encoded><![CDATA[<p>Hey Lisa,</p>
<p>Great info from @shoemoney and thanks to you for compiling the info in such a concise way. Very well done!</p>
<p>I have run a number of campaigns and also found that CPC was the lower cost way to go. Of course, I didn&#8217;t have the resources to use the CPM method and turn the ads on and off &#8230; that&#8217;s an interesting option and perhaps even a great idea for an automation tool. hmmmm &#8230;.</p>
]]></content:encoded>
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