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	<title>Comments on: Amazing PPC Tactics</title>
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		<title>By: Steve</title>
		<link>http://outspokenmedia.com/internet-marketing-conferences/amazing-ppc-tactics/#comment-2049</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Thu, 04 Jun 2009 21:00:49 +0000</pubDate>
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		<description>Nice compilation.

As an added note, the effective use of &lt;a href=&quot;http://www.pitstopmedia.com/sem/740&quot; rel=&quot;nofollow&quot;&gt;PPC targeting options&lt;/a&gt; like location, demographic, language targeting, etc can also help advertisers improve their campaigns.</description>
		<content:encoded><![CDATA[<p>Nice compilation.</p>
<p>As an added note, the effective use of <a href="http://www.pitstopmedia.com/sem/740" rel="nofollow">PPC targeting options</a> like location, demographic, language targeting, etc can also help advertisers improve their campaigns.</p>
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		<title>By: Lizzie Maughan</title>
		<link>http://outspokenmedia.com/internet-marketing-conferences/amazing-ppc-tactics/#comment-2042</link>
		<dc:creator>Lizzie Maughan</dc:creator>
		<pubDate>Thu, 04 Jun 2009 10:56:20 +0000</pubDate>
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		<description>As an expert in eyetracking at Think Eyetracking (www.thinkeyetracking.com), I am somewhat concerned about your comment, &quot;Don’t trust eye tracking either.&quot;  It is true that the skill with eyetracking is to understand the outputs such as heatmaps.  In inexperienced hands or out of context heat maps can be misused.  Eye tracking gives more genuine and natural feedback from users than many other tools so it would be great to better understand your comment.  Thanks, Lizzie.</description>
		<content:encoded><![CDATA[<p>As an expert in eyetracking at Think Eyetracking (www.thinkeyetracking.com), I am somewhat concerned about your comment, &#8220;Don’t trust eye tracking either.&#8221;  It is true that the skill with eyetracking is to understand the outputs such as heatmaps.  In inexperienced hands or out of context heat maps can be misused.  Eye tracking gives more genuine and natural feedback from users than many other tools so it would be great to better understand your comment.  Thanks, Lizzie.</p>
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