Comments on: Why You Need a Chief Branding Officer in 2010

By: kimmi

kimmi — Tue, 05 Jan 2010 18:14:07 +0000

just out of curiosity, but does branding tie into Public Relations and most companies have a Public Relations go-to person for that? or how is it different?

love your articles, btw! enlightening and inspiring…

By: Jim Rudnick

Jim Rudnick — Wed, 30 Dec 2009 16:22:31 +0000

As always, Lisa…spot-on! Will be back every day in the future to read this blog…you and OM have definitely earned a spot on my morning blog reading list!

Best to you and Rae too and do have a happy new year!

:-)

Jim

By: Leon Williams

Leon Williams — Wed, 30 Dec 2009 12:30:04 +0000

Nice Lisa – about bloomin time!

By: kelvin newman

kelvin newman — Wed, 30 Dec 2009 08:59:05 +0000

The personality behind the face of the company leaving is always going to be a worry, but as long as that person is having a positive influence in the mean time it’s going to make sense

By: Sonny Gill

Sonny Gill — Wed, 30 Dec 2009 02:23:30 +0000

Great post and thoughts here [per usual], Lisa – and glad you touched upon shifting company culture. One thing I’ll say though is that it can be a CBO or SM Manager or XYZ. Whatever the title, the person has to have a vision of the future of the business and the strategies that help integrate this (social) shift within the current biz model. It could be a CBO, but I think the title is less important than the person who will be helping in this shift and getting all parts of the organization on board.

Nevertheless, 2010 will definitely be an interesting year for corporations and to see how they shift (or not) with these trends.

Happy New Year, Lisa – glad I came across Outspoken Media’s blog and you smart ladies this year! :)

By: victor kippes

victor kippes — Wed, 30 Dec 2009 01:43:58 +0000

Not condescending at all. Funny though!

By: Jim "Genuine" Turner

Jim "Genuine" Turner — Wed, 30 Dec 2009 01:26:51 +0000

Sounds like a great roundtable I need to get you on my show for 2010 Lisa!

By: Lisa Barone

Lisa Barone — Wed, 30 Dec 2009 01:21:17 +0000

Lots of good questions.

I’m not really sure how to answer that first question in regard to Outspoken. Any brand or reputation that I earn for myself personally, I believe, gets carried right on over to Outspoken as its the company that I’ve helped form. The same with the other girls. I think this was something I dealt with more when I worked for other people. For example, people often asked whether I was “tainting” the Bruce Clay brand because Lisa and BCI are obviously very different entities with different personalities. When I was an employee at BCI I tried to be aware of that a bit more.

I do agree that Brand Officer duties should be integrated into everyone’s role. Absolutely. And I think we’ve definitely done that at Outspoken. Everyone is responsible for maintaining and strengthening the brand with their work and words…however, the responsibility to create it falls a bit more on me. Everything here is collaborated on, however, when it comes to brand or content, I get final say.

It doesn’t make me more or less of anything. In the beginning, I think we just wanted to make it clear that Rhea, Rae and myself were all equal partners in the company so we tried to title ourselves appropriately. At the end of the day, though, the title doesn’t matter.

By: Lisa Barone

Lisa Barone — Wed, 30 Dec 2009 00:44:42 +0000

Ha. Most people tell I look and act 5 anyway. :) Hope that comment didn’t come off as condescending before. That sincerely wasn’t my intent. Seriously, my email is on my Twitter profile and it’s public for a reason.

By: frustratedCM

frustratedCM — Tue, 29 Dec 2009 23:47:46 +0000

This is a GREAT article Lisa. I’ve actually found myself in a company (currently) where I am the ‘Community Manager’ and the ‘liason’ between our users and the rest of the company (since none of my 15 other co-workers use the service they are building) – yet can’t get any direction from my CEO or Directors on where the community and website is headed.

The company is completely lacking in culture and despite my best attempts to put a positive spin on blog posts, faq sections, and general interaction with users – all my efforts are squashed. This is all AMAZING to me, considering I live/work in the ‘tech bubble’ of San Francisco.

While I do believe in the service we are building for businesses, I also wonder if I’m wasting time being the ‘CBO’ for a company that doesn’t really give a shit about it’s users. In fact, I know I am. I could never get away with a blog post like this, they’d shoot me right on the spot. Thanks again!