Your brand is your emotional DNA. It’s that feeling a potential customer gets when they have a need and top of mind brings up your name. Your brand and the feeling you give them in the pit of their stomach is what determines whether you get that lead or if they’ll instead go to a competitor. Are you doing everything you can to carve out a positive brand identity? Do you know what a positive brand identity is?
The truth is brands could once be controlled, contrived even. Not so long ago consumers and their voices were fragmented and weak. Big companies could sweep issues under the rug without having to worry about the toll it would take on their brand. However, the birth of blogs, social media and sites like Twitter have banded consumers together, creating a much larger platform for them and a greater need for you to promote a positive brand image. Consumers have demanded that brands become transparent, authentic and that they deliver more value than ever before.
In this section of the blog you’ll learn the Who, What, When, Where, Why and How of corporate and personal branding. We’ll show you how to create a brand, how to manage it, and how to use it to create a compelling point of difference that attracts customers. We’ll even show you how to create that personal brand while working for someone else to help you get a better job.
If you have suggestions for posts we should do or techniques you’d like to see covered, contact us and let us know. Or, if you want to know how we can help you through our Internet marketing services, feel free to contact us about that, too.
I’ll be hopping on a train in a few hours and making the trek to Long Island to visit with family and friends for Thanksgiving. People always know exactly what to expect when they go home. You walk through the door waiting to hear the same jokes, the same stories, the same yelling, and the …Read More
Your message is important. You want it expressed in the most effective way and you are needing a web designer to put your brand image onto a website. That website needs to, without getting too New Age-y up in here, have an essence about it that completes you. Er, your brand. Choosing a designer is …Read More
You probably use social media for a lot of things. Or at least, you’ve heard that you can. For me, it’s about establishing top of mind. It’s about using all the tools available to me so that I can be me as loud as I possibly can. And sure, that probably drives droves of people …Read More
Twitter is down today. (OMG WTF!) So now it’s up to you to amuse me. Let’s play a game. Ready? I’m gonna say a word and you’re going to think of a few adjectives to describe that word. The word is Microsoft. I’ll give you a second. So what did you think of? Blue screens? …Read More
The New York Times is talking about sponsored blog posts. Business Week wants to debate the pros and cons of co-branding. And Michael Gray has been on the war path for months calling out folks landing free trips and cars in exchange for guaranteed coverage. Paid links issue aside, with so many companies looking for …Read More
Business owners share a common goal. We want our babies to grow up and be brands. We want to be memorable and known. We dream of loyal customers and Google authority. But what happens when your brand isn’t positive? When it’s based not on the quality of your product, but on your failures and history …Read More
As Outspoken’s Chief Branding Officer, I get asked fairly often what types of mentions I track, how I track them and how the hell I can be in every Twitter conversation and still get any work done. Well, I’ll tell you. The truth is I don’t spend nearly as much time on Twitter as my …Read More
There are a few things you should know about me. I’ll knock you over for a cupcake in a jar, I still cry every time I watch that Susan Boyle video, and I really hate it when people force me into uncomfortable situations. I mean, I know none of us like it, but I think …Read More
I apologize if this comes off as a rant. Actually, no, I don’t. I’m in a ranty mood today and this is my blog. There will be warm milk after. You’ll be okay. Todd Mintz had an interesting post today over on Search Engine People. In it, he talks about the self-branding of search marketers …Read More
Rule: People are asshats. Rhea (lovingly) gives me shit for all the attention I give Twitter. And while I get that my 10,000+ tweets are excessive, Twitter’s pudone a lot to establish my personal brand. A brand that will mean nothing if the asshats don’t get their hands off it. [glare] It wasn’t too long …Read More