How To Be Remembered

by on 08/14/2009 • 17 Comments | Branding

You probably use social media for a lot of things. Or at least, you’ve heard that you can. For me, it’s about establishing top of mind. It’s about using all the tools available to me so that I can be me as loud as I possibly can. And sure, that probably drives droves of people …Read More

Can You Save A Damaged Brand?

by on 05/27/2009 • 9 Comments | Branding

Business owners share a common goal. We want our babies to grow up and be brands. We want to be memorable and known. We dream of loyal customers and Google authority. But what happens when your brand isn’t positive? When it’s based not on the quality of your product, but on your failures and history …Read More