4 Branding Lessons From The King’s Speech

by on 01/20/2011 • 19 Comments | Branding

This past weekend I had the opportunity to go see The King’s Speech with a group of new friends. The film chronicles the story of Prince Albert of Wales’ (Bertie, to close friends and family) unexpected rise to the throne as King George VI. If you haven’t seen it yet, I recommend you go check …Read More

It’s Not About The Starbucks Logo, Stupid

by on 01/06/2011 • 80 Comments | Branding

Hold on, kids. We have another logo apocalypse on our hands! If you caught any of the marketing or advertising blogs yesterday afternoon you probably heard the shocking news – Starbucks has changed its logo. I know. They did it and they didn’t even ask your permission. However, unlike Gap, it seems like Starbucks actually …Read More

Creating Your Own Brand Network Like Oprah Winfrey

by on 12/20/2010 • 16 Comments | Branding

The idea for an official Oprah Winfrey Network (OWN) was first whispered nearly two decades ago. It was 1992 (and I was 10!) when Stedman, Oprah’s unofficial husband, suggested the mega-brand create her own television network to combat the negative vibe on the air at the time.  After years of inaction and a failed attempt …Read More

The 7 Habits Killing Your Personal Brand

by on 12/07/2010 • 31 Comments | Branding

As a society, we’re obsessed with brands. Nike, Apple, Coca Cola, Google – we’re drawn to them like football players to HS cheerleaders. And in the social media world, we’re even more obsessed. We’re constantly hearing conversation focused on brand, telling us how to build one, how to leverage one, and whose brand is bigger …Read More

Common Sense, For When Your Brand Won’t Save You

by on 10/29/2010 • 16 Comments | Branding

Brands have always walked around with a sense of entitlement. Whether we’re talking about a celebrity, a company responsible for a popular product or service, or someone who deems themselves Internet famous, there’s this idea that when you ARE the law, you’re above it and things simply don’t apply to you. And for a really …Read More

Talking Link Magnets with Aaron Kahlow

by on 10/11/2010 • No Comments | Branding

Heya, kids! As you may know, SES Chicago is right around the corner, hitting the Windy City October 18-22. Outspoken won’t be making the event this time around, but that doesn’t mean we can’t partake in the fun. Over the new couple of days we’ll be featuring interviews with some of the great minds slated …Read More

How To Save A Web Community’s Life

by on 08/27/2010 • 13 Comments | Branding

I’ve stopped responding to new comments on our Philly blogger tax post (don’t worry, still reading them). It’s not that I’m disinterested in the conversation or that I don’t value the time people are spending engaging there, it’s just too much. That conversation has spun in so many different directions and taken so many turns …Read More

Why Are You Scared To Be Outspoken?

by on 07/30/2010 • 47 Comments | Branding

[This post gets a little personal in my attempt to make a larger point. If that offends you, we humbly direct you to Search Engine Land, Twitter or Daily Puppy.  Pick your own poison. We’ll see you tomorrow for Weekend Coffee Links.] My job is to help brands find their voice online. Interestingly, the first …Read More

The Incongreenient Truth: Cost Effective Ways to Better Your Business While Saving the World

by on 07/05/2010 • 26 Comments | Branding

Oh beautiful! For smog-filled skies For sludge-mired Gulf Coast waves For countless landfills overflowed Trash flying o’er the plains! America! America! We’ve dumped a load on thee! But starting now I’ll try, somehow, To make it up, you’ll see! Happy American Independence Day! Guest blogger Virginia here, charged with getting outspoken on this fine holiday. …Read More