Comments on: The 6 Arms of Building A Marketable Persona

By: Pam

Pam — Fri, 30 Sep 2011 14:56:26 +0000

I am definitely weird. Everyone tells me that. I just haven’t figured out a way to make it really pay off for me yet.
I just orderd the book, and also Uncertainty by J Fields.
Now that I am officially unemployed, I will have time to read up and see if I can make my weirdness an asset somewhere!
Pam

By: Wasim Ismail

Wasim Ismail — Thu, 29 Sep 2011 09:45:04 +0000

Lisa
Being weird is defiantly cool. Well it gets others interested in you and want to know more. When building your brand on social media, many are under the assumption it’s a number game, get more and more users to follow or like you, which is good, but if you can’t engage with them or they are not really bothered about what you post, there’s some serious issues to look at, like you said how many of them will actually respond to you at the time of help. Its better to have less so that they engage and interact with you, than to have more that don’t do anything.

By: Emily

Emily — Wed, 28 Sep 2011 19:37:35 +0000

This post got me thinking about an ad I saw just last night on my phone. The ad was from coke, promoting this twitter account:
http://twitter.com/#!/docpemberton

Doc Pemberton apparently invented the coke formula and Coke decided to create a character in his name. Reading through the feed, I can say I think coke does a great job of using this persona as a representative of their brand. He is engaging, informative and, yeah, a little weird. I don’t even drink Coke but I’m completely engaged in what he says.

By: Liz Dennery Sanders

Liz Dennery Sanders — Wed, 28 Sep 2011 18:45:11 +0000

A great reminder, Lisa, that a powerful personal brand is about engagement and personality. At the end of the day, we are doing business with people, not computers and it’s still all about creating connections and building relationships.

A little weirdness certainly goes a long way!

Thanks for another great post.

By: Jill Whalen

Jill Whalen — Wed, 28 Sep 2011 17:11:25 +0000

To me, the whole personal branding thing seems like such common sense. It’s something I’ve done naturally for my 16 years in business, without even knowing what I was doing.

But when you look at so many companies out there it doesn’t seem to be as common as it should be. Granted, it’s got to be more difficult for a large company to create a marketable persona than an individual entrepreneur, but as this post and your related ones show, it can be done with a little thought put towards it.

Another good one, Lisa!