I just wanted to say this post is brilliant.
And I think there are points in here for every professional.

Keep up the great work.

Kenny Norton
Account Manager
Sysomos Inc.
http://www.sysomos.com

In a broad sense, procrastination is often overlooked as a viable technique for enhancing creativity and idea development. I tend to agree with Scott Belsky, “When you’re rushing to a solution, your mind will jump to the easiest and most familiar path. But when you allow yourself to just look out the window for 10 minutes – and ponder – your brain will start working in a more creative way”.

As an ideation strategy, one person’s procrastination is another person’s research and critical exploration of adjacencies and alternatives to the seemingly obvious or expected result.
Certainly [in brand development] one could argue ideas need time to grow, room to be manipulated, mashed-up, delayed or slept on before proceeding or passing judgement upon.
However many people—especially left-brain oriented thinkers—equate procrastination with laziness or delaying the formation of deliverables as an excuse to getting things done in a timely fashion.
Right-brain oriented creative people generally seem more open to embracing distractions and tangent idea thinking techniques (procrastination perhaps dubiously included) as a way to enhance brand development and to a larger extent creativity and ideation.

There are actually a lot of great lessons not only in this post, but also in the comments- so thank you for your teachings, Lisa! What I love most is that you told people to leave and go do what they should be doing and yet there are clearly a few of us who still felt inspired to comment. Well done! ;)

http://blog.penelopetrunk.com/2008/04/04/writing-without-typos-is-totally-outdated/

:)