Comments on: Denny’s Grand Slam Fumble

By: Lisa Barone

Lisa Barone — Tue, 24 Feb 2009 17:23:23 +0000

Bob: Yes, I am sure IHOP stole that idea from Denny’s. It’s not like people have been offering people free meals since, well, forever. ;)

The IHOP promotion is actually a lot more interesting than the Denny’s one. Unlike Denny’s, IHOP gave you a story. They’ll give you free pancakes and let *you* help needy children. Because that’s the kind of company they are. They made you the hero in their fable about sick children. You’re likely to remember that.

Denny’s gave you nothing.

By: Bob Weber

Bob Weber — Tue, 24 Feb 2009 17:06:54 +0000

Lisa,

Denny’s must have inspired somebody. IHOP had a free breakfast today in honor of National Pancake Day
http://www.abc2news.com/content/financialsurvival/yourquestions/story/IHOP-Offers-Free-Breakfast/H9tAg6_T6UuE035eqZudYg.cspx?rss=702

It would be interesting to see a comparison of the two promotions.

By: Feydakin

Feydakin — Mon, 23 Feb 2009 02:13:53 +0000

To add to what Shawn said, I’m not sure that anyone can say if the campaign was successful or not except Denny’s.. And I would wager that they will wait months or more to decide.. I doubt that the point of the ad was to gain internet traffic but rather to get butts in seats..

If over the next 3 months they get more customers than they had the previous year, or even hold even in the current state of the economy, this will be viewed as a staggering success.. But we won’t know until Denny’s release sales numbers..

By: Rae Hoffman

Rae Hoffman — Sat, 21 Feb 2009 21:30:41 +0000

@Brian Combs Interesting observation... I didn't see the superbowl ads you guys did because I lived in Canada, but thanks to the Internet I was able to find out who advertised and below are links to Google Trends charts for: Dennys, Coke Zero, Pedigree, Cheetos and Hulu Dennys, Bridgestone, Pepsi, Bud Light and Pepsi Max Dennys, Monster.com, Godaddy, Dreamworks and HR Block Kinda looks like all superbowl advertising is a waste - at least if you're looking to stay "up" in Google trends. ;-)

By: mark

mark — Sat, 21 Feb 2009 20:19:33 +0000

their conversation level has doubled from before the super bowl

By: Lisa Barone

Lisa Barone — Fri, 20 Feb 2009 15:28:44 +0000

Shawn: That’s actually a really great point. I should have checked the trending for the commercial-related terms more carefully. I’m still not convinced that these commercials helped them in any way, but I guess time will tell. Thanks for bringing that up. :)

Everyone else, it’s a new day, let’s get this thread back on track, eh? :)

By: Shane Arthur

Shane Arthur — Fri, 20 Feb 2009 15:17:08 +0000

Sean,

I’ve never seen a comment from you before ANYWHERE; nor have I heard of your business. You set the tone, so let me return the volley.

You’re website is so 1.0. Nobody in your organization shows their picture. I think I speak for many when I say, I trust the gals at Outspoken more than I do you’re faceless self (and I’ve only known about the gals for several months).

I’D say your site is the Denny’s of the Internet. Where’s the blog? Where’s the personal feel? Where’s the character?

You’re comment here looks like the equivelent of Denny’s saying McDonalds sucks instead of Denny’s trying to use their energies to better their own product.

He who is without sin (and a blog running Thesis), cast the first stone. Everyone else, be nice or shut the F up.

Just my two cents.

By: Shawn Rosko

Shawn Rosko — Fri, 20 Feb 2009 13:58:46 +0000

Excellent post but I don't agree 100% only because Denny's does not need the internet traffic. people would normally google to find the closest Denny's after the commercial but once they know where that is why do they need to search for it again? I know to me the nannerpuss commercial was very annoying but for many people it was very catchy and sticks in their heads for quite a while, which shows that they were successful at helping to promote their brand with a goofy commercial. I am sure they made plenty of new customers out of it but many of these cannot be measured with any tools we would use in the search industry. Just search for "nannerpuss" and you see many results that are all very relevant to this day - nannerpuss

By: Rae Hoffman

Rae Hoffman — Fri, 20 Feb 2009 02:06:56 +0000

@megan Oh, I knew you were just bringing a different viewpoint… wasn’t “arguing” your comment… just taking the info you gave to make a point of my own :)

By: Dan Leonardo

Dan Leonardo — Fri, 20 Feb 2009 01:54:42 +0000

@streko @pmac I like sausages… (had to do it)