The Dr Pepper ad just isn’t funny, which is Fail #1. But what I don’t understand is why you would eliminate half the population from considering to buy your product. My prediction is their follow up ads will focus on women taking the reigns and drinking Dr Pepper 10 despite the protests of the men around them. And it too will probably not be very funny, and will fail miserably.

Now the All-State Mayhem guy…that’s pretty funny.

Oh, that’s right, the feminazis hate it because they don’t have a monopoly on the product and can’t claim it as their own.

Sorry, ladies, get ready for more. You’re not the center of the universe anymore! We’re sick of the constant feminization of the American culture.

I know. I know. This’ll make the liberals’ heads spin around and explode on their pencil necks, but oh well.

While soda use is epidemic in less affluent demographics, more affluent demographics aren’t free from it. Yes, I should’ve focused on what DrPepper deemed their market and not call out what is statistically the soda drinking market demographic (as that’s what Lisa’s article is more focused on). I’m the person that makes their own quinine seltzer because they don’t want to get near the sugar bomb sold these days as “tonic” — suffice to say, I’m not DrPepper’s market demographic.

Re: “Also, did you ever think that may be why Americans are overweight” — yes! Health and nutrition, especially applied food (i.e. cooking), is my main area of personal study — trust me, I could study more on the exercise side of things ;-). I don’t believe my statements about soda are factually wrong, but I could work on my choice of words and politeness.

Not that it should matter, but I am doing well economically and have a well paying, full-time job. In fact, every workplace I’ve ever been in, which are majorly made up of middle class folks, has free or close-to-free soda available for its workforce. And you know what? Lots of people drink said soda! I would find it hard to believe that *nobody* in your so-called “upper register” drinks soda of any kind. In fact, I would dare say more “upper class” (I’m using your terms here) women drink diet soda than any other group.

Also, did you ever think that may be why Americans are overweight (and again, not just those on the “lower register”)? We *know* intellectually the stuff is not good for us, but that doesn’t stop us from buying it to the tunes of Billions.

So yeah. This ad didn’t appeal to me but that doesn’t mean I’m going to not try Dr. Pepper 10 because I really like Diet Dr. Pepper. Now I’m off to go do more “lower register” things with my day like work.