Heres why:
To outsiders who don’t follow (or care) about your meaningless and pathetic rants it makes you look stupid whether or not you think you are winning or losing. As a member of the blogging community, be it mommyblogger or whatever, you should know a few things about reputation management.

Eat page of common sense and have drink can of shut the f- up.

Lisa you should edit the first comment here to “first”, as that kinda sets the mood for the attention seeking whine that it is. Also, I love the way you handle the situation. “Ok” was a bullet in the head. ;)

*Wonders if he’ll be moderated into oblivion*

“your web life just changed forever. you should never have sent that first tweet. you started and now you’re finished.”

“her, her husband, her kids, her parents, her job, her friends, all of it. lets burn it all down”

“rumour has it [your wife] eats *** as part of her show”

Again… wow. And they say blogging is all about ego? As if!

I’d never heard of these characters. I’d be personally embarrassed to be associated with either of them. It’s one thing to get caught up in the occasional blog flame war but when it starts crossing platforms and the threats get personal and or violent then it’s time to back off and let the other person tire themselves out. If they feel like they’ve won, big woop, let their e-go grow a little bit more, eventually something like this will happen to expose them for the idiots they are. Too many bloggers are proud that they don’t pull their punches and write what they think. Unfortunately that tends to be an excuse for “I’m going to be an obstonate, arrogant and stubborn b*stard to anyone that disagrees with me”.

Back onto the original subject, if you’re a brand manager / media buyer then surely it’s your duty to vet bloggers *thoroughly* before offering them anything in return for coverage? They must have given some indication of their douchebaggyness beforehand, from what I’ve just read I can’t believe this is an isolated incident for either of them.

THESE are the bloggers you should be hating on, Lisa ;)

I understand that athletes and influencers are different. And I’m not saying Jessica really even did anything “wrong”, I just think it brought up any interesting question. I mean, if you’re Lexus and you’ve shelled out the money for this sponsored conversation, how much control should you get over being able to influence that? I imagine they didnt get the conversation they wanted due to everything else that was going on around the time Jessica posted her blog entry. Is there some liability for that? Should they be able to set ground rules that bloggers need to behave for a certain period of time so they can have that conversation?

As for a *punishment* for those that break it? Like I said on Twitter — I really don’t now. An apology, a fine, something…

If you do hold that Sponsored Conversations Summit, I’d love to be there. I think it’s an incredibly interesting topic and one that’s only going to get more interesting. :)

As for the subject at hand, which is morality clauses. Well, I think it’s up to the brand, but since sponsorships through blogs are relatively new, posts like this and marketing companies like Outspoken are helping brands navigate this new social media space (at least new to them!).

Smart brands would do their homework. Maybe the blogger they are somewhat “hiring” to talk pretty about their brand doesn’t have the reach of a typical celebrity, but, like you said, Lisa, these people are still representing a brand. Their should be more discretion, because brand monitoring online is now an imperative aspect of any companies marketing plan. And, giving away anything to any person who will talk about your brand is irresponsible.

I don’t want anyone talking about MY company unless I damn well know they are fucking awesome.

I can swear on this blog, right?

Anonymous comments are lame.

If you’re gonna try to get into a conversation, even in a manner to attack someone – man up about it.

If not you’re just another loser in your moms basement.

I get the idea behind vetting the people that you allow to use the service or the product or whatever might be the case. That was why I was asking about celebs versus influencers. I think in Jessica’s case, she is seen as an influencer so it was probably why she was chosen as a blogger with that product.

I am wondering now if the penalty for violating some clause would be returning the value of the vehicle rental, or as you stated on Twitter, a pub;ic apology or retraction or whatever. I am interested in that take.

As I said on Twitter, (yes we had many tweets in this convo) I was thinking of a “Sponsored Conversations Summit” where we can get all the players in a room and discuss these issues. (Last man/woman standing wins.) Sponsored Conversations are a hot ticket item right now and I know why, its like discussing politics, religion or pets and kids. Everyone has an opinion and this one of yours was intriguing.