Comments on: Is Your Corporate Blog Sabotaging Your Business?

By: Nick Stamoulis

Nick Stamoulis — Wed, 19 Jan 2011 18:34:13 +0000

Great tips. I especially agree that you really need to commit to your blog once you create it. Blog posts should be made at least once a week, but once or twice a day is ideal. If you can’t spend the necessary time that it takes to make your blog relevant, it might not even make sense to have one.

By: Val @ Web Tracking Guide

Val @ Web Tracking Guide — Tue, 18 Jan 2011 17:19:09 +0000

Excellent post. I keep pointing it out to people not to do that brand new thing just to “be there”. Once it was websites, then blogs, Twitter, Facebook, etc.

Set your goals first, strategy next, and then establish your presence with these in mind. If you have no goals for your blog, or no plan how to achieve them, then don’t waste your time with it.

By: daltonsbriefs

daltonsbriefs — Wed, 12 Jan 2011 16:36:07 +0000

We are right in the midst of this very discussion with our internal Web Marketing team, thanks for a great post that went right along with our internal debate. In general we find our homepage to be brochure-like, and since we are comfortable in the blogosphere we tend to think everyone else is. A mistaken assumption indeed. Many, probably most, of our clients would still prefer the brochure style website over the interactive style of a blog.

By: Gabriele Maidecchi

Gabriele Maidecchi — Wed, 12 Jan 2011 15:35:47 +0000

I am no stranger to these mistakes, I think we all start somewhere and it’s important to recognize them to improve further. The only mistake I can’t fix at this point is making a subdomain for my corporate blog but hey, I guess I’ll have to live with that. I really thought it was the best idea back then :p *shame*

By: rumblepup

rumblepup — Wed, 12 Jan 2011 08:19:17 +0000

I’m one of those folks who suck at blogging, especially on our corporate blogs. I’m so involved in marketing our products, I find that I don’t have any time to blog at all. And, passing it off to an employee is just as nerve racking, even if they are a great employee, because you find yourself micromanaging a bit, or worse, a lot. “Did you make a blog post this week?” is starting to sound like glass against rubbing inside of my head, and the heads of my employees. Blogging is just a different beast than product marketing. However, I think that instead of blogging, I can open up a conversation channel, like a forum or community type of offering, that might make the open conversation a bit easier.

By: Unmana

Unmana — Wed, 12 Jan 2011 06:07:58 +0000

Another great post! I need to think more about #1. Is having an authors page enough to solve this or do you need a separate page for each author, like you have up here?

By: Lisa

Lisa — Tue, 11 Jan 2011 23:29:39 +0000

Lisa
Good set of recommendation.
One more I would add is: It’s disconnect from your community of interest.
A blog is very focused by nature. It’s not alone in the blogosphere. Typically, there will be 100s more bloggers in the same domain (i.e just mapped for a project a virtual community of 300 bloggers on Geolocalisation business and technologies!). They care more about other blogs than website (to get inspiration for stories and so on). Engineering a corp blog that connects to them brings benefit in term of influence and social recognition.
Laurent

By: bluephoenixnyc

bluephoenixnyc — Tue, 11 Jan 2011 20:42:11 +0000

There are great pointers here for first-time corporabloggers and veteran corporabloggers alike–thank you!

By: john Falchetto

john Falchetto — Tue, 11 Jan 2011 18:46:48 +0000

Blogging is addictive, even when you have dry days where your brain doesn’t produce anything and it feels like you are typing with boxing gloves on.
When would it be a good idea of having the blog as the home page? You gals at OSM don’t do it, I can’t think of a corporate website that does it.