Comments on: How to Woo a Blogger (and get coverage) http://outspokenmedia.com/blogging/coverage-from-bloggers/ Fri, 30 Jul 2010 09:47:32 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Summer http://outspokenmedia.com/blogging/coverage-from-bloggers/#comment-11603 Summer Fri, 16 Apr 2010 15:03:00 +0000 http://outspokenmedia.com/?p=4403#comment-11603 Oops...sorry. Still getting used to writing code. :/ <a> <a> <a> Oops…sorry. Still getting used to writing code. :/



]]> By: Summer http://outspokenmedia.com/blogging/coverage-from-bloggers/#comment-11602 Summer Fri, 16 Apr 2010 14:55:48 +0000 http://outspokenmedia.com/?p=4403#comment-11602 Thanks, Lisa, for the post. I heard about it from a guy who promoted it on another website in the comments (<a href="http://www.viperchill.com/guest-blogging/"</a>. I'm quite a newbie to blogging, so this information is very helpful. I agree that writers need to establish relationships with the people behind the medium they're publishing in. When I was in college, I took a creative writing course. The professor gave me my first unique introduction to this type of "wooing" with a really neat example. She was explaining the process of submitting an article to a magazine and she showed us her article, something about using cardamon in a recipe for a cooking magazine. She said she could just send in the article and hope it does well; she could just let the writing speak for itself. Or, she could also go a little further and do something the person she was pitching would really take notice of and remember. She actually sent, along with the article, the cookies (or whatever it was) with the cardamon wafting as soon as the person opened the package. The article talked about how much more delicious the cardamom made the cookies and used a tangible example. Of course, her article was published. And we got to eat some really tasty cookies in class. :) Making and sending cookies is relatively inexpensive compared to sending products that cost more than $200-300 a pop, which is very risky to us if they choose not to review the item, so I've always pitched them first. I'm not saying this is something everyone needs to do all the time, but that it was a really creative way to go. How do you think bloggers generally take to this type of pitching? Would they welcome it or would they think it was a lame attempt at getting their attention? Would it just depend on the niche? **Shameless Plugs** <a href="http://beadthatway.blogspot.com/"</a> <a href="http://www.truckchamp.com/"</a> Thanks, Lisa, for the post. I heard about it from a guy who promoted it on another website in the comments (<a href="http://www.viperchill.com/guest-blogging/". I’m quite a newbie to blogging, so this information is very helpful.

I agree that writers need to establish relationships with the people behind the medium they’re publishing in. When I was in college, I took a creative writing course. The professor gave me my first unique introduction to this type of “wooing” with a really neat example.

She was explaining the process of submitting an article to a magazine and she showed us her article, something about using cardamon in a recipe for a cooking magazine. She said she could just send in the article and hope it does well; she could just let the writing speak for itself.

Or, she could also go a little further and do something the person she was pitching would really take notice of and remember. She actually sent, along with the article, the cookies (or whatever it was) with the cardamon wafting as soon as the person opened the package. The article talked about how much more delicious the cardamom made the cookies and used a tangible example. Of course, her article was published. And we got to eat some really tasty cookies in class. :)

Making and sending cookies is relatively inexpensive compared to sending products that cost more than $200-300 a pop, which is very risky to us if they choose not to review the item, so I’ve always pitched them first.

I’m not saying this is something everyone needs to do all the time, but that it was a really creative way to go. How do you think bloggers generally take to this type of pitching? Would they welcome it or would they think it was a lame attempt at getting their attention? Would it just depend on the niche?

**Shameless Plugs**
<a href="http://beadthatway.blogspot.com/"
<a href="http://www.truckchamp.com/"

]]> By: Chris Illuminati http://outspokenmedia.com/blogging/coverage-from-bloggers/#comment-8307 Chris Illuminati Sat, 19 Dec 2009 22:54:39 +0000 http://outspokenmedia.com/?p=4403#comment-8307 Excellent post. I'd like to add one point. I'm also not a fan of getting different angles on the same product from a person I've recently worked with. For example, let's say I get a pitch for the Chia Pet and how they make wonderful wives. So, I do a post about a Chia Pet and how I married it. Then a month later, same PR person, thinks it would be great if I discussed Chia Pets being wonderful weapons. ENOUGH! Did the Chia Pet thing already. Give me some breathing room. FYI- The Chia Pet and I are splitting up. We rushed into things but remain friends. Excellent post. I’d like to add one point. I’m also not a fan of getting different angles on the same product from a person I’ve recently worked with.

For example, let’s say I get a pitch for the Chia Pet and how they make wonderful wives. So, I do a post about a Chia Pet and how I married it. Then a month later, same PR person, thinks it would be great if I discussed Chia Pets being wonderful weapons. ENOUGH! Did the Chia Pet thing already. Give me some breathing room.

FYI- The Chia Pet and I are splitting up. We rushed into things but remain friends.

]]> By: Blogger Den http://outspokenmedia.com/blogging/coverage-from-bloggers/#comment-8304 Blogger Den Sat, 19 Dec 2009 14:39:52 +0000 http://outspokenmedia.com/?p=4403#comment-8304 These are some great tips for gaining coverage on different blogs and media outlets, I appreciate the post! I'll have to try this with my new project Blogger Den and see if I can get any coverage on some blogs These are some great tips for gaining coverage on different blogs and media outlets, I appreciate the post! I’ll have to try this with my new project Blogger Den and see if I can get any coverage on some blogs

]]> By: Denny Sugar http://outspokenmedia.com/blogging/coverage-from-bloggers/#comment-8255 Denny Sugar Thu, 17 Dec 2009 15:35:49 +0000 http://outspokenmedia.com/?p=4403#comment-8255 This post couldn't have come at a better time for us. I've spent the past year learning about social media promotion and have been impressed with how much you add to this community. As we get are campaigns together for the new show I have been watching you and Tim Ferriss and observing a lot of similarities. Both of you produce great actionable content that can be used by the non-IM crowd. Keep this stuff coming, it's awesome. Nothing to pitch, just wanted to jump in and say thanks. This post couldn’t have come at a better time for us. I’ve spent the past year learning about social media promotion and have been impressed with how much you add to this community.

As we get are campaigns together for the new show I have been watching you and Tim Ferriss and observing a lot of similarities. Both of you produce great actionable content that can be used by the non-IM crowd. Keep this stuff coming, it’s awesome.

Nothing to pitch, just wanted to jump in and say thanks.

]]> By: Anne Brannon http://outspokenmedia.com/blogging/coverage-from-bloggers/#comment-8210 Anne Brannon Wed, 16 Dec 2009 22:00:10 +0000 http://outspokenmedia.com/?p=4403#comment-8210 Really enjoyed your post, Lisa. I happen to be one of those "marketer" people, and it was refreshing to read all these points you've laid out - I've strived to practice what you preach for the past year or so that I've been in this biz (at 23, I'm still a bit of a newbie, but I like to think I catch on quickly). I kind of treat it like an adaptation of the Golden Rule... "pitch how you would like to be pitched." Really enjoyed your post, Lisa. I happen to be one of those “marketer” people, and it was refreshing to read all these points you’ve laid out – I’ve strived to practice what you preach for the past year or so that I’ve been in this biz (at 23, I’m still a bit of a newbie, but I like to think I catch on quickly). I kind of treat it like an adaptation of the Golden Rule… “pitch how you would like to be pitched.”

]]> By: Zack http://outspokenmedia.com/blogging/coverage-from-bloggers/#comment-8171 Zack Wed, 16 Dec 2009 20:35:13 +0000 http://outspokenmedia.com/?p=4403#comment-8171 Great post! I like how blunt you are, and you should be... helps people listen better! Yeah, unfortunately people do this type of thing in the masses and personalization is most always lacking, and personalization is what would work better. When approaching bloggers, spend time with quality instead of quantity. Great post! I like how blunt you are, and you should be… helps people listen better! Yeah, unfortunately people do this type of thing in the masses and personalization is most always lacking, and personalization is what would work better. When approaching bloggers, spend time with quality instead of quantity.

]]> By: Lisa Barone http://outspokenmedia.com/blogging/coverage-from-bloggers/#comment-8112 Lisa Barone Wed, 16 Dec 2009 14:40:48 +0000 http://outspokenmedia.com/?p=4403#comment-8112 Ha. Yes, sorry. IRL - in real life. I'll go sit in the corner and be a nerd now. :p Ha. Yes, sorry. IRL – in real life. I’ll go sit in the corner and be a nerd now. :p

]]> By: Lisa Barone http://outspokenmedia.com/blogging/coverage-from-bloggers/#comment-8111 Lisa Barone Wed, 16 Dec 2009 14:40:12 +0000 http://outspokenmedia.com/?p=4403#comment-8111 Don't be scared! I'm really not that scary in real life. I promise. :) Don’t be scared! I’m really not that scary in real life. I promise. :)

]]> By: Lisa Barone http://outspokenmedia.com/blogging/coverage-from-bloggers/#comment-8110 Lisa Barone Wed, 16 Dec 2009 14:38:05 +0000 http://outspokenmedia.com/?p=4403#comment-8110 Behave, Stuart. :) Behave, Stuart. :)

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