Comments on: How to Woo a Blogger (and get coverage)

By: Jennifer

Jennifer — Tue, 01 Mar 2011 02:02:33 +0000

Thanks Lisa. I am getting my ducks in a row to start a blog and found your info really helpful. I appreciate your putting it out there!

By: Jessica

Jessica — Sat, 29 Jan 2011 16:42:05 +0000

Thanks Lisa! You make some interesting points in your post. There are only a handful blogs out there that are keeping my interest and thousands who copy content from authorities or who auto post.

Sticking to your niche it’s valuable advice; don’t just post about everything that happens out there. About PR? Really? Who does that?!

By: Gabs

Gabs — Wed, 15 Sep 2010 21:01:42 +0000

I think the advice is great and makes a lot of sense for those full time pitchers, my only prob is for a small biz to have the time/$ to invest can be hard.

Yes the more u put in the more likely your get something out of it but sadly without a 100 hrs in a day and a load of $ its not always the best that getz blogged.

Niches make a massive difference, i love how “most” of the seo community works and imho its very unlike most niches.

By: Shawn Collins

Shawn Collins — Wed, 15 Sep 2010 20:21:45 +0000

“Only pitch when it deserves it” is so huge, but maybe second to “Know my niche”.

I pity the companies that pay a PR firm to pitch non-news to bloggers in a niche that has no relevance to them.

By: Summer

Summer — Fri, 16 Apr 2010 15:03:00 +0000

Oops…sorry. Still getting used to writing code. :/

By: Summer

Summer — Fri, 16 Apr 2010 14:55:48 +0000

Thanks, Lisa, for the post. I heard about it from a guy who promoted it on another website in the comments (http://www.viperchill.com/guest-blogging/". I’m quite a newbie to blogging, so this information is very helpful.

I agree that writers need to establish relationships with the people behind the medium they’re publishing in. When I was in college, I took a creative writing course. The professor gave me my first unique introduction to this type of “wooing” with a really neat example.

She was explaining the process of submitting an article to a magazine and she showed us her article, something about using cardamon in a recipe for a cooking magazine. She said she could just send in the article and hope it does well; she could just let the writing speak for itself.

Or, she could also go a little further and do something the person she was pitching would really take notice of and remember. She actually sent, along with the article, the cookies (or whatever it was) with the cardamon wafting as soon as the person opened the package. The article talked about how much more delicious the cardamom made the cookies and used a tangible example. Of course, her article was published. And we got to eat some really tasty cookies in class. :)

Making and sending cookies is relatively inexpensive compared to sending products that cost more than $200-300 a pop, which is very risky to us if they choose not to review the item, so I’ve always pitched them first.

I’m not saying this is something everyone needs to do all the time, but that it was a really creative way to go. How do you think bloggers generally take to this type of pitching? Would they welcome it or would they think it was a lame attempt at getting their attention? Would it just depend on the niche?

**Shameless Plugs**
http://beadthatway.blogspot.com/"
http://www.truckchamp.com/"

By: Chris Illuminati

Chris Illuminati — Sat, 19 Dec 2009 22:54:39 +0000

Excellent post. I’d like to add one point. I’m also not a fan of getting different angles on the same product from a person I’ve recently worked with.

For example, let’s say I get a pitch for the Chia Pet and how they make wonderful wives. So, I do a post about a Chia Pet and how I married it. Then a month later, same PR person, thinks it would be great if I discussed Chia Pets being wonderful weapons. ENOUGH! Did the Chia Pet thing already. Give me some breathing room.

FYI- The Chia Pet and I are splitting up. We rushed into things but remain friends.

By: Blogger Den

Blogger Den — Sat, 19 Dec 2009 14:39:52 +0000

These are some great tips for gaining coverage on different blogs and media outlets, I appreciate the post! I’ll have to try this with my new project Blogger Den and see if I can get any coverage on some blogs

By: Denny Sugar

Denny Sugar — Thu, 17 Dec 2009 15:35:49 +0000

This post couldn’t have come at a better time for us. I’ve spent the past year learning about social media promotion and have been impressed with how much you add to this community.

As we get are campaigns together for the new show I have been watching you and Tim Ferriss and observing a lot of similarities. Both of you produce great actionable content that can be used by the non-IM crowd. Keep this stuff coming, it’s awesome.

Nothing to pitch, just wanted to jump in and say thanks.

By: Anne Brannon

Anne Brannon — Wed, 16 Dec 2009 22:00:10 +0000

Really enjoyed your post, Lisa. I happen to be one of those “marketer” people, and it was refreshing to read all these points you’ve laid out – I’ve strived to practice what you preach for the past year or so that I’ve been in this biz (at 23, I’m still a bit of a newbie, but I like to think I catch on quickly). I kind of treat it like an adaptation of the Golden Rule… “pitch how you would like to be pitched.”