Wait, why are you measuring that?

by on 09/18/2012 • 10 Comments | SEO

Ryan Jones is a wicked smart SEO who works with SapientNitro and rants on his personal blog (dotCult) about all things SEO, Penguin, and analytics. He’s one of the most “outspoken” marketers we know and Rhea will be moderating a panel with Ryan at the upcoming SMX East conference, October 2nd-4th in Manhattan. We hope …Read More

Use the Inverted Pyramid for Outreach

by on 09/07/2012 • 6 Comments | Outreach

Take a page from journalism 101– increase link building and outreach response rates by using the inverted pyramid. When I was a Communications major with a concentration in Advertising, I had to share a lot of classes with the Journalism students. I’ve since forgotten the majority of the AP Stylebook and can barely speak much …Read More