Do you value and retain your customers? Purna Virji, Online Marketing Manager at Stroll, shares five quick steps to customer retention marketing success. Purna wears many marketing hats, speaks a half a dozen languages, and when she isn’t driving sales, she’s a mom. Basically, she’s our hero and we’re happy to have her on the blog!
As SEOs, we spend vast amounts of time and effort towards building relationships, earning links, and encouraging visitors to convert. But then, like a long-term relationship after the honeymoon period ends, we stop attending to these customer relationships once the sale happens.
We all know the old adage that it is less expensive to keep an existing customer than to acquire a new one, so why don’t more of us work harder at retaining existing customers? The benefits are obvious. Past customers have a significantly higher likelihood of converting again, plus longer-term customers mean greater customer lifetime values, boiling down to the one thing we all pursue–increased profits.
But, the main reason you should even think about customer retention is that it also helps you – the SEO.