Posts by Pearl Higgins

Pearl Higgins
Pearl Higgins is a Communications Specialist at Outspoken Media. She likes tea, toast, and books about how things can go wrong.





Do Judge a Book (or Site) by Its Cover

by on 01/07/2013 • 12 Comments | Online Marketing

You’re working on your New Year’s Resolutions, right? Run every day, talk more to distant friends, and stop eating cake for breakfast, right? Let me suggest a small addition to your ever growing list: use good judgment. It may seem obvious, but in our industry good judgment can mean the difference between success and failure …Read More


Why We Moved From Basecamp to Trello

by on 11/30/2012 • 30 Comments | Online Marketing

I don’t know about you, but I want a project management tool that makes my work easier, and I want it to be natural! I’m sure you’ve heard about Trello before–Will Critchlow at Distilled has been singing its praises for the better part of 2012. Internally, Amanda championed the tool and it didn’t take long …Read More