Posts by Michelle Robbins

Michelle Robbins
Michelle is the Director of Technology for Search Engine Land, Sphinn, Search Marketing Expo & Search Marketing Now at Third Door Media. She has been developing, deploying and marketing web sites for a variety of business sectors since 1996. Before crossing over to technology, Michelle spent 4 years on the management team in marketing and promotion at the Walt Disney Company’s record label. Likes coffee, cookies, and a good debate.

Is a Lack of Perspective Costing You Money?

by on 06/29/2010 • 16 Comments | Online Marketing

People naturally tend to surround themselves with others of like interests, backgrounds and ideology. We build our networks online and in real life by seeking out similar and complementary people. These networks inform our perspective and influence our decisions, but a relatively homogeneous network often results in an echo chamber. My own Twitter stream, for …Read More