Posts by Michelle Lowery

Work smarter, not harder. You’ve heard that, right? That adage can be applied to so many aspects of SEO and Internet marketing, but most especially to keyword research. How do you narrow down the keywords you want to target from potentially thousands of options? And how do you choose the ones that will convert? Wil…Read More

Everyone back from lunch? Or perhaps, an afternoon nap? Now that I think about it, that would have been a good idea. Jet lag is no fun, even when it’s the easier east-to-west kind. So I hope everyone’s refreshed, or at least well caffeinated, because this session promises not to disappoint. Not every site needs…Read More

PubCon wouldn’t be PubCon if we didn’t have at least one session to discuss SEO hot topics and trends. SEO is ever-evolving, and it’s all about being able to adapt and roll with the changes. [Bonus points for anyone who gets that reference. :-)] Whether it’s for your own business or your clients, keeping abreast…Read More

All the things we produce are for naught if there’s nowhere to put them. Content on your own site only gets you so far. So how do you get your stuff out there on other people’s sites? Outreach. But there’s a right way and of course, a wrong way. Rob Ousbey tells us what’s worked…Read More

In yet another parallel between the world of intelligence collection and SEO, Bob Rains is sort of like a spy who realized the good guys were actually doing good, switched sides, and is now explaining why. If you’re at that crossroads, maybe Bob’s experience will help you decide which way to go. Let’s get to…Read More

How many of you out there have taken on a large business as an SEO client and just been appalled at the state of their Web properties? Some companies either think they don’t need to do SEO, or they try to and, well, make a mess of things. Whether you’re with a company that could…Read More

You may be expecting Rhea Drysdale to give you some tips about online reputation management, whether it’s your reputation you’re worried about, or a client’s. You’ll get those, sure, plus a lot more. Think ORM is totally separate from SEO? Think again. They’re both parts of the same big puzzle. You’ll hear real-world, case study…Read More

Okay, before you get any weird ideas about this session’s topic, Halloween was last night. Humans are safe today. At least, I don’t think there are any zombies hiding in the conference room. If there are, they’ll probably become too distracted by this fantastic session from Michael King to actually inflict any damage. He’s going…Read More

Ah, apparently, SearchLove saved the best for last—content! Okay, so I may be a little biased. I have to admit, I’m also really stoked about hearing Wil Reynolds speak for the first time. I’ve heard he’s a fantastic speaker. [No pressure, Wil! ;-)] But I’m also really looking forward to this session because the discussion…Read More

Still with me? If you are, I sure appreciate it! I have a whole new respect for what Lisa does at nearly every conference she attends. But I also hope you’re still with me because this is a great session! Who doesn’t love link bait? And who hasn’t seem some really bad link bait? We…Read More