Posts by Michelle Lowery

Michelle Lowery
Michelle Lowery is an ardent word nerd, but is also known to say "y'all" from time to time.

Corporate Culture for Introverts

by on 05/03/2012 • 13 Comments | Online Marketing

[This is part four in a five-part series charting Outspoken Media’s operational development process.] Let’s just get this out in the open right now—a lot of you think the Myers-Briggs Type Indicator (MBTI) test is a bunch of hooey. Come on, admit it. You think it’s like a horoscope, right? You can read into it …Read More

The Word Nerd Content Marketing Checklist

by on 04/20/2012 • 9 Comments | Online Marketing

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy. From the bold strategy Coca-Cola shared with the public, to debates over whether content marketing sucks, content marketing has …Read More