One thing is for sure – I couldn’t have asked for a better learning environment. Outspoken Media was started because of our desire to do better, to be better, and to create something we didn’t think existed in the market. And three years later, I truly believe that we have. We’ve created something that serves clients, serves our industry, and that provides an extraordinary amount of value. I’m incredibly proud of it and the team that we’ve assembled here, people who believe in the same high standards we do and who strive to not just meet them, but surpass them, every day.

Outside of just growing a great company, the past three years have treated me to an amazing degree of personal growth. I’ve never loved or fought for anything as hard as I’ve loved and fought for Outspoken Media. And I wouldn’t change any of it. But it’s time for me to make a move. A friend tweeted not long ago that time and how we spend it is our most precious commodity. Each choice is an investment in our future. I’ve never believed that as strongly as I do today. That your priorities are the things you do, not the things you say you do. And how you spend your time matters. It defines you.

While the lessons I’ve learned on this road of entrepreneurism will stay with me forever, it’s a path and a lifestyle no longer in sync with where my heart is. And I can’t ignore that. I’m not entirely sure what that will mean for me or what my next adventure will be, but I know that right now is when I need to find out. It’s the right time for me and for Outspoken Media to make a change.

Saying goodbye is never easy, but Outspoken Media will continue to be a success. I thank the team for everything that we’ve built together and I thank Rhea for her partnership, for being my sister through it all and her commitment to the Outspoken Media vision. We wouldn’t have gotten here or built what we have without each other. I couldn’t leave without her full support.

Rhea will post tomorrow to let you know what you can expect from Outspoken Media in the future and all the magic that they have in store. If I were you, I’d stay tuned for that because an even more badass chapter of Outspoken is on its way. I know I’ll be watching and cheering them on with all I have.

Thank you to everyone who has supported me over the past three years and your continued support of Outspoken Media. Your support has, and continues, to mean everything.

• I don’t believe in burnout: Some career lessons from Google’s Marissa Mayer. I have an enormous amount of respect for her, so this is a pretty interesting read.  It’s all about finding what matters to you and your own rhythm.
• Condescend to 900 Job Applicants With a 3,000-Word Rejection Letter: The only thing worse than a rejection letter is a condescending rejection letter mailed to 900 different people.  This one really takes the fail cake.
• Tracking Down a Mysterious Mountain Man from the Yellowstone Archives: The story is cool, the pictures are awesome.
• Phonedeck puts your Android in the cloud: Because using your phone while on your actual phone is so 2010. I actually like all the data this can give you about your phone usage and who you talk to most often, for how long. A whole new way to charge clients? ;)
• What inspires Michael J. Fox: Brian Harnish sent this to me and I absolutely fell in love with it. Michael J. Fox talks about his life with Parkinson’s and how it has, and has not, changed his life.
• 15 Things You Should Give Up To Be Happy:  Something for all of us to work on.
• Bill Murray slides into home plate: Don’t lie, if given the chance, you’d do the exact same thing. Only my slide would have been far more ridiculous.
• Cat opens freezer: This little piece of horror was sent to me by @Netmeg. Blame her.

That’s it. Any interesting finds you want to share with us today? Now’s your chance. Otherwise, catch ya next week. :)

I told her to appreciate her smaller community. And to use it. Right now. Because once it grows, she won’t be able to get that time or that freedom back.

So many of us think the key to social media success is to grow our audience as large as it can be. And that is one indicator of success for most people. But you want to be growing the right audience, and to do that, it means learning and finding yourself when you’re still small and taking advantage of the things that small size gives you.

Below are five advantages bloggers get just starting out that, if they’re not careful, they’ll lose when they bigger.

1. The Ability to Try Stuff & Fail

No one is going to lie to you: It’s a nice feeling to hit publish and immediately see 50 new comments sprout up. But most bloggers also miss the days when they could fail as freely as they once could. When they could try out different voices, media types, styles and ideas without having to worry how their audience was going to react and or what the commenters would say. Your community is the most supportive and accepting when it’s still young and small and growing. Take advantage of that and learn from it.

Embrace your smaller stature by using these days in your blog’s life to be fearless. Blog like no one and everyone is watching all at the same time. Take risks. Try things. Big things. Yeah, you’ll fail sometimes. But in doing that you’ll also find your voice, the one that will save your butt time and time again once you get bigger.

2. The Chance To Really Get To Know Your Audience

When there are only 15 people commenting on your blog with any sort of regularity, it gives you a great opportunity to get to know those 15 people. You not only learn their names, but you learn their issues, their trouble spots, the subjects that get them riled up, and maybe even their kids’ names. You can have email conversations or Google+ hangouts to learn more about them. All of this information helps you to target content toward them which, in the end, will make your blog stronger as it grows. When your RSS numbers begin to explode, it will be difficult to maintain this level of intimacy with the people who stop by your house every day. Have coffee with your community now to help serve them better in the future.

3. Talking to an Audience Who “Gets” You

One of the best “perks” of a smaller audience is the ability to talk to people who really understand you. They get your jokes, your sarcasm, and they’re interested in all your personal stories. These things don’t always convert so well as your audience grows. People become offended. Or they misunderstand. Or you end up spending half your time explaining what you meant to people who now think you’re a terrible person for making that “kick a puppy” joke. Enjoy this time. You’ll still be able to crack jokes when you’re bigger, but you’ll have a larger responsibility to watch your mouth. Hopefully by then you’ve crafted your blog persona so you understand what is funny to your type of people and what they’ll send you nasty tweets about.

4. Your World View Isn’t Skewed Yet

I’ll make tons of friends for saying this, but smaller bloggers are often more in tuned with reality. Or at least, they’re more in tuned with their reader’s reality. They’re worried about things like connecting with their audience, trying to do it all, and making sense out of all these social networks that keep popping up. Big-time bloggers are annoyed at their 500 pending Facebook requests, about the ToS of that new social network, and about all their apps not perfectly syncing together. The reason small business owners make really awesome bloggers? Because they share the same world view as the people they’re trying to serve. Do your best to hold on to that world view as long as you can.

5. Fewer Distractions

One of those #firstworldproblems mentioned above is all the distractions that come with being a popular blogger. The emails from people wanting to pick your brain. The phone calls. The pitches. The “discussions” that break out you spend your whole day moderating. When you’re not dealing with that, it allows you to put 100 percent of your time and your focus on your blog and what you’re trying to build there. The big bloggers wish they were you right now. Make them weep by taking advantage of it.

Growing your audience is great and it should be on your list of goals. But before you go chasing those larger waterfalls, realize the opportunity and the benefits that are in front of you right now. You don’t need to be big for your blog to be awesome. There’s an equal amount of value that comes with having a small audience, sometimes even more value. Instead of wishing you were larger, focus on nurturing that.

Ready?

• ‘A test you need to fail’: A teacher’s open letter to her 8th grade class: When education fails to deliver on the promise it makes to young people.
• Go the F**k Home:  This is Pam Selle’s Ignite Philly talk where she tells whiny business people to shut up and go the f**k home.  I especially like the point she makes about managers leading through action. If you stay til 7, you’re teaching your team to stay til 7:30pm and that’s not healthy for any of you. Just go the f**k home and find yourself some hobbies.
• Making big decisions about money: I fully admit to being money-stupid so I like the way Seth breaks it down here.  It’s not a $500 car stereo, it’s about comparing one version of your dream with another version.
• The importance of sleep in a startup: Productivity doesn’t come in hours, it comes with the energy you have every day.  I like that.
• I found my boyfriend’s face on a dating website: A girl discovers that images of her boyfriend, and herself, are being used in ads for online dating sites and goes on an investigation into the stock photo industry. Pretty awesome stuff. 
• First ever 1080 landed by 12-year-old skateboarder:  This is one badass kid. 
• 100 greatest cooking tips of all time: And no one has turned this into an infographic yet? SHAME ON YOU, INTERNET!
• Celebrities that found success despite looking like camels: What? Don’t look at me like that.
• Dog keeps young girl alive by carrying her oxygen: Dogs are pretty much the awesome creatures on Earth.

That’s it from me. Have an amazing weekend and we’ll see you back here on Monday for some LinkLove liveblogging courtesy of Michelle.

Oh, and before I send you away – don’t forget to tune into the blog on Monday to catch Michelle’s LinkLove Boston liveblogging. Just because some people hate liveblogging, doesn’t you can’t still enjoy all of Michelle’s hard work from the comfort of your couch.

Okay! Onto the learning.

Rhea’s Top Link: Innovation Is About Arguing, Not Brainstorming. Here’s How To Argue Productively

Daniel’s process for deliberative discourse stems from his agency, anthropology, and theater background (eerily similar to my agency, primatology, and theater background), but everyone should learn from his experiences. Organizations need to brainstorm and often encounter conflict. This is a natural part of group development. The ability to harness deliberative discourse and develop a system for conflict and communication within your organization, ensures long-term success. There’s a greater return for your clients, as well as, a more personally fulfilling environment where “…work requires intensity, thoughtfulness, and rigor.” This post really highlights something that we inherently feel as professionals, but sometimes have difficulty acting on.

Danika’s Top Link: Living Differentation

There’s no denying the importance of a strong brand and a quality product, but is that enough to differentiate?  James Allen argues that the key to differentiation is making improvements to your value chain that seamlessly and flawlessly deliver high quality products and services to your customers.

Emily’s Top Link: How The iPad Could Destroy Google’s Lucrative Search Business

This isn’t the first time that a disruptive technology is threatening Google, but I find this article particularly fascinating. Perhaps because Danika is a big fan of Siri and I get to hear Siri’s voice on an almost daily basis. Or perhaps because this is the first threat that I can really see being a contender. What do you think…. does Siri really present a threat to the almighty Google?

Michelle’s Top Link: A Visual Guide to Rich Snippets

This infographic from Selena Narayanasamy not only gives you a good intro to rich snippets, it also covers the types of markup formats (like schemas for food bloggers), how to use them, and even how to test them. And if you find content markup intimidating, check out the section on WordPress plugins that do it for you.

If you’re not already using microdata in your content, this will get you on the right track. A lot of people are saying infographics are passé, but this is one you’ll definitely want to bookmark, and maybe even print out and hang next to your desk, especially if you’re a content creator. Besides, who doesn’t love an infographic with a cute dog in it?!

Joe’s Top Link: Branding In Mind

While I don’t need anyone to reaffirm the importance of SEO and ranking well, I do like when I find resources that help do just that. And while there is so much to this branding article that I agree with, from the overall subject itself, the statistics at the end help reaffirm the need for SEO. The statistic goes like this: 50% of sales come from 80% of the people, while the other 50% of sales come from the remaining 20% who seldom think of a brand (if at all, in my opinion). That, to me, speaks volumes for the need, efficacy and ROI possibilities that SEO can bring – driving brands, products and thoughts higher in the search results for the 20% that can account for 50% of sales.

Lisa’s Top Link: How to Optimize Your Business For Local Search and Social Marketing

This topic has been written about ad nauseum but it’s never been covered as in-depth and awesome as it is in this Neil Patel post. If you’re a small business owner, if you work with small business owners, or if you just want to know how to absolutely dominate in local search, then this post is your guide. You probably won’t get through it in one read. You may not even get through it in five, but holy hell is there a lot of potential here and Neil breaks it down in amazing detail.  Read this one. And when you’re done, read it again.

Okay, now it’s your turn. What was YOUR top link find of the month?

Ready to go on an adventure with me?

• “Boy CEO” Mark Zuckerberg’s Two Smartest Projects: Pretty interesting profile on Mark Zuckerberg and his transition from Boy CEO to the billion-dollar mogul we see today. Because when you hit it big at 20, you still have to take some time to find yourself.
• Are bananas much better than cookies: In terms of nutrients? Yes. In terms of the sugar crashing afterward? Nooope.
• Parenting in Five Minutes or Less: I don’t have kids, but even I love these quick parenting tips from Maggie. Let’s face it, kids or not, we could all use some tips on getting more done while also reclaiming our sanity.
• Facebook’s “dark side”: Study finds link to socially aggressive narcissism: Researchers have established a direct link between the number of friends you have on Facebook and the degree to which you are a “socially disruptive” narcissist. In other words, Best. Study. Ever.
• 10 stubborn exercise myths: It feels like everyone I know is in the middle of some sort of weight loss regime lately so…just some important things to know before you hurt yourself.
• Jets and new quarterback Tim Tebow could cash in on NY stardom:  There was a lot of talk earlier this week about whether Tim Tebow’s rockstar personal brand would come in handy with his fate on the trading block.  After being picked up by the New York Jets, all eyes are certainly on the 24 year old. He’ll be able to cash in on his brand…but only if he wins.
• Star rabbit dies when photographer takes wrong step: What was supposed to be this rabbit’s biggest day turned into tragedy when he was stepped on and killed during his media spotlight.  Poor thing. Also? I love that this is on NPR.
• Celebrities read tweets about themselves: Jimmy Kimmel asks celebrities to read tweets sent to them from fans.  It’s pretty awesome. Poor Kristen Bell. She didn’t deserve that.
• America’s 25 Most Hated Foods: I don’t know. I just can’t get on board with this. The 23rd most hated foot is avocado?  Avocado is probably in my top five of FAVORITE foods.  You people are all crazy. Also, you’re WRONG!
• Blonde hilariously explains meaning of “miles per hour”: This is so good I’m pretty sure it has to be staged (especially since  her husband is in marketing), but it’s also so good that I don’t care.

Well, that’s it from me. Anything you want to share? Do so in the comments.

Okay, maybe I do, too.  We all do.

Danika walked us through some great tips on how to create infographics on the cheap. But sometimes, despite the best data and available tools, our infographics and data visualizations sort of, well, flop. Below are some common reasons why, with some advice for how to make sure it doesn’t happen to you.

1. You’re not actually visualizing the data

The point of creating an infographic is to take your meaty data and visualize it so that it’s easier for a user to understand. Through that visualization, the data is supposed to be more compelling than it would be otherwise. Therefore, your infographic fails when you fail to actually visualize that data.

No, I know it sounds crazy. But sometimes businesses become so obsessed with the idea of creating an infographic, that they forget to really nail down the visualization first. Or, they have so much great data that they want to make sure they’re able to include it all. Or they’re simply not sure of what an infographic is supposed to look like. The end result tends to be a lot of text juxtaposed on top of unrelated images or text in pretty fonts. Sometimes the fonts aren’t even that pretty – it’s just a lot of text.

For example, below is an infographic about what happens when social media attacks. Social media! Fights! Your head is probably bursting with all the compelling ways to visualize that. However, the infographic below doesn’t really “illustrate” any of it. Instead, the author just tells you what it is they want you to know. Useful info? Probably, if you can make out that text and consume the message. Otherwise, it gets a little lost. If you can’t visualize your data, you’re not creating an effective infographic. You’re just playing with your numbers.

2. You have bad design

There are a lot of really poorly designed infographics circulating out there. Like, almost impressively so. If you know that you’re going to be producing infographics on a regular basis, or even if you’re just going to launch one and see how it goes, it’s worth doing your homework and finding a designer who feels comfortable in the art of visual storytelling. Because that’s what this is and not everyone is going to be able to adapt to the infographic format. When it comes to designing your infographic, you want to do your best to ensure:

• Is it even? Is the data evenly distributed throughout the infographic or is it feeling to top-, right- or bottom-heavy?
• Does the visual theme you’re using make sense for the topic and the message you’re trying to deliver? If this is an infographic about the number of cancer-related deaths, then you’re going to want to pick a more somber design than if it’s an infographic about your relationship with your best friend.
• Do your colors complement one another or are they off-setting?
• Are you doing justice to the data sets you’re including or are you throwing in the whole kitchen sink, putting emphasis on nothing?

For example, The Economist compiled some compelling data a couple years back that looked at the crime rates in major cities. Who wouldn’t be interested in that? We all want to know if we live in a safe city or if we should be packing heat every time we walk to the grocery store. The problem with it? A bad design.

The flashiness of the background really didn’t help a user to consume the information. In fact it made it really difficult to read.

On the flip side, this recent Flowtown infographic about why Pinterest is so damn addictive feels even and properly laid out. The result? It’s easier to read and consume.

3. There’s no “so what”

I’m a big believer in the “so what”. This tends to be an issue for many of the infographics out there. We create these really cool visual stories, but there’s no punchline or call to action. There’s nothing to take away from it and learn. You wouldn’t (intentionally) write a white paper or come up with a marketing initiative that didn’t have a point or a message to your reader, so don’t do it here.

Sure, your tribute to the toilet may be kind of quirky but, ultimately, so what? What am I supposed to take from this piece of content? Just because you’re using visuals doesn’t mean you don’t still have to tell me.

click photo for full infographic

4. Someone took too many visual liberties

Working with a talented designer will help to give your infographics the little bit of “oomph” it needs to tell an impactful story. But it’s up to you to have that final say over the design that’s being created and what will ultimately be used. Designers are fabulous people; even fabulous people need to be held back every now and then. Sadly, I couldn’t find a good example of this via searching (have one? Share it in the comments), but be on the lookout for designers who will want to take too many visual liberties in their attempt to get the message across. It may mean inserting things that you feel don’t belong, exaggerating data to be more visually compelling or simply trying to highlight the design over the message. Any contract you sign should take into account your rights as the owner of this infographic and what you’re trying to convey.

Don’t step on toes and stifle the process, but make sure the right story is being told.

5. You’re publishing just to publish

Well, are you? You’ve jumped headfirst into the world of infographic marketing, but for what purpose? If your infographics aren’t gaining steam or if you’re not happy with the results, it may be time to ask yourself why you’re publishing them in the first place. Because while infographics aren’t just a fad, they are if that’s how you treat them. I’m not accusing you, I’m just asking. ;)

What are some of the best/worst infographics you’ve seen? What makes a good one stand out from the pack and why are others shunned? I’d love to see some examples and, yes, you can promote your own in the comments if they’re worthy (or really, really bad!).

Over on the SEOmoz blog, Rand has sent live the 2012 SEO Industry Survey, which he’s asking Internet marketers to take a little time to fill out. The last survey from the Moz came in 2010 and saw more than 10,000 respondents, which is pretty awesome.  [You can see the results of that survey over here.]

Now it’s time to check back in with the industry and make sure that YOUR voice is heard.

This year the survey is 54 questions, shouldn’t take more than 20 minutes and looks to gather information about:

• Your work in the industry
• Questions for Consultants, Freelancers, and Agencies
• Learning and Improving Internet Marketing Skills
• Internet and Inbound Marketing Scope and Process
• Inbound Marketing Tools and Tactics
• SEO Tools and Tactics
• Social Media Tools and Tactics
• Predictions/Opinions for Internet/Inbound Marketing

For your participation, not only do you get to help pull together industry data (information we’ll all benefit from when the results are made public) but you’ll also be put in the running to win some sweet prizes like a 16GB Wifi iPad 3, ThinkGeek certificates and some other cool stuff. So even if you’re not a fan of surveys, why not at least put yourself in the running to get some sweet stuff from ThinkGeek? ;)

So if you have a few minutes, head over to take the SEO industry survey and maybe give it a tweet or a share as well. SEOmoz is promising to make the data public, so the more they get, the more we all get. Which is pretty much how this industry works.  You’re part of this industry, make sure your experiences are counted.

Thanks in advance for your participation.

Yeah. He went there.

If you want to listen to both Duane’s and Matt’s responses, Barry Schwartz posted the audio and was even kind enough to give a quick transcription of Matt’s response to save me from having to quasi-liveblog it from home. Here’s what Matt had to say, because that’s people went a little crazy over:

We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.

Yep. It was the hinting at that forthcoming update designed to “level the playing field” that caused a few in the industry to raise an eyebrow and speculate. But should you be worried about it? Is “over-optimization” now something you have to look out for?

If you’re doing SEO for the year 2012, no, you have nothing to fear.

Here’s why.

To understand why you shouldn’t worry, you have to understand what SEO really is. Unfortunately, that’s something not everyone agrees on, especially if you don’t do SEO for a living.

[Working in-house and want to see this in action? Ask your CEO, your IT person, your marketer and your reception what your SEO consulting dollars are getting you – what are you paying for? I guarantee you that you’ll get very different and potentially hilarious answers. Had Danny polled that SXSW room, the same would have been true. Those weren’t SEO people either. Those were SXSW people. It’s worth remembering that.]

At its core, SEO is a foundational element and working mindset for your Web site. Without that basic infrastructure, everything else you try to do is going to be exponentially harder than it would be otherwise.

• It’s going to be harder to get your content seen
• It’s going to take more energy for the search engines to crawl your Web site
• It’s going to more difficult for a user to see your relevance

Not to steal Matt’s phrase-of-the-day, but proper SEO actually levels the playing field between you and everyone else because now you can stand by the quality of your site, not by the search engine’s ability to figure it out. Because, sure, the search engines are getting better at understanding new technologies and “seeing” what is on your Web site – but would you really leave the success of your site and your BUSINESS in their hands (claws?). No, you’re going to do everything in your power to make sure it’s as crawlable and easy to navigate as you can. That’s SEO. It’s also good business. Neither of these will go away.

What else is SEO in 2012? It’s connecting search personas to conversions. It’s about understanding your audience, their problems, and their current need-state when they land on your Web site. You have to know the language they’re going to use, what their looking to solve, and how you can sell that to them to increase the conversions on your site. It’s good for Google (and Bing) that your site meets a user’s need and makes them happy. It’s also good for you. That’s also not going away.

This?

“10 yrs ago my job was to trick engines into delivering traffic.Now it’s to trick clients into developing content that users want”…

— John H Denny (@johnhdenny) March 19, 2012

Yep, that’s SEO and also not going away. In fact, it’s coming at us harder and stronger. That’s what Panda was supposed to be about. It was about lifting up the sites that were developing content that was relevant and that users wanted to read. It was supposed to be about not serving up content that was thin, useless, or that didn’t actually answer a user’s question.

Or at least it was in theory.

What Panda really taught us was how not good Google is determining what is or is not a useful page. As smart as those Google minds are and as smart as its technology is getting, they’re not perfect. Google doesn’t have it all figured out yet. They can’t really spot true quality. They can look for signals and patterns and algorithmic clues. They can find brands. But they can’t find the better page from all those “eh” pages.

SEO isn’t about taking a crap page and making it rank. It’s about making a killer page more findable.

And that’s never going away and it’s never going to be penalized. We all need that for the Web to work.

So if none of that is what Matt meant by “over-optimization” what did he mean? What are those “overt SEO” tactics that you want to watch out for and stop doing? It’s everything he directly said.

• It’s the keyword-stuffing
• It’s the sloppy linking
• It’s the attempt to woo the bot instead of the user

That’s what Google is going to “level the playing field” against. But in 2012, that’s not really SEO. That’s just dumb. And horribly ineffective. If that’s what your SEO looks like, I’d recommend you find a new batch of SEO consultants. ;)

Any over-optimization penalty that’s in the works is going to hit sites doing scummy things in an effort to get attention they don’t deserve. Make your site one with a strong foundation and that serves users and you have nothing to worry about.

Happy hunting!

• Kid builds a monster trap: This kid is so bad ass I don’t even have the words.  Watch this. It will make your whole day that kids like this still exist. [hat tip @dr_pete]
• Hey, kids! Anybody here not heard the F-word?:  ”Bully” a documentary about childhood bullying, is in the middle of some controversy as it tries to appeal to the MPAA to change it’s R-rating to PG-13.  Roger Ebert proposes a solution that may side-step the whole MPAA issue altogether.
• The Scale of the Universe: Ready to have your mind blown? Go ahead. Click. I dare you. [hat tip @chriswinfield]
• The stupid things you do with your money (and how to fix them): I guess I’ll continue to do stupid things with my money because I am so not confrontational enough to haggle better deals with my cable company. That’s just not happening ever. Do people really do that?
• The history of bracketology: ‘Tis the season! Who do you have to win it all?
• Not My Job: I try not to post too many business-related posts here, but this one has a good message. Because the writer is correct, it’s not your job unless someone in a higher pay grade thinks it is. So smile and do it anyway. Or get a new job. Those tend to be your options. [hat tip @decillis]
• Maddie on things: At first you’re like, meh, whatever. And then YOU KEEP SCROLLING and Maddie seems more and more bad ass.
• Meanwhile in Russia: Because I’m still a sucker for flash mobs + people getting married.  This includes both and a whole lot of smiling, happy people.  [hat tip @netmeg]
• L.A. Weatherman Sues CBS Stations for Hiring Young, Attractive Women: Because men are pretty too.

That’s it from me. What did you find this week that caught your eye? Leave it in the comments. Oh, and Happy St. Patrick’s Day! :)