If there’s one thing I’ve learned from managing online marketing programs for Fortune 500 caliber brands it’s that most of them are extremely inefficient, mainly due to internal bureaucracy that slows down decision-making and implementation to a snail’s pace. If a small business were to operate that way, it would go out of a business…Read More
Posts by hugoguzman
Hugo is a strong proponent of knowing your song well before you start singin' (props to Bob Dylan).
You can read more of Hugo's thoughts on marketing at hugoguzman.com.