Posts by Emily Cote

I don’t know if I have ever met an SEO who entered the field intentionally. One way or another, we Stumbled Upon (cheesy pun intended) this field and thought to ourselves, “Wow. This stuff is effing cool.” In all seriousness, though, I wish someone had told me what to expect when I first discovered this…Read More

Real estate can be a complicated industry to market online. Having worked as the Marketing Coordinator for a real estate team (where I was also a Licensed Real Estate Salesperson and Realtor), I understand the idiosyncrasies of the field as well as the payoffs. What follows is an SEO guide for real estate agents and…Read More

As you all know, Outspoken Media is going through a rebranding process. As we evolve and our messaging changes to fit our new culture and brand focus, it’s inevitable that our audience is going to shift. In fact, it already has. But, rebranding is a scary process when it comes to nurturing and building a…Read More

An Introduction Hi, my name is Emily Cote, and I am the new Community Manager for Outspoken Media. You probably didn’t know this, but I have been the Community Manager for the past month. The reason you didn’t know this is because I have pretty much been non-existent online since then. And honestly, I owe…Read More

Want to see more of Outspoken Media? Here’s where we will be hanging out at in the coming months. We’re always happy to meet new people and catch up with the industry’s finest, so please come and say ‘hi’ if you catch us at one of these events: SMX Advanced – June 5th-6th SMX Advanced…Read More

[This is part two in a five-part series charting Outspoken Media's operational development process.] Rarely do I get the opportunity to track my own evolution. Okay, I take that back. Facebook timeline kind of does that in a creepy “can’t believe I wore/said/acted/looked like that” sort of way. But when it comes to true personal…Read More

As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and…Read More

In second grade we learned about Who, What, Where, When, and Why. I remember we were given short stories to dissect and then it was up to us to identify all the different parts. Who was the subject? What was the basic plot? Why was it happening? Etc. It was a simple exercise even back…Read More

I’ve been on both sides of the small business SEO coin. I’ve been an SEO. Having done the intensive SEO work I know the value of good SEO and why it comes at such a premium. SEO is labor-intensive and ever-evolving, but extremely effective when executed well. I’ve been the lone marketing manager in a…Read More

My name is Elf Emily… and I am a Twitter n00b. I realize that’s a risky confession coming from someone getting back into the SEO industry- but I am a believer in full disclosure. Don’t misunderstand – when Twitter first entered as a major player in the social media scene, I signed up for my…Read More