And a time to every purpose. Whether you prefer the verse from Ecclesiastes, or the song by the Byrds, the message is the same – everything must come to an end. And sadly, my time with Outspoken Media has come to an end. When I joined Outspoken Media 15 months ago, I was hoping for…Read More
A client recently asked how the links we were building to their site would result in new customers for their business. While a lot of what we do as SEOs is connected, we often only talk about it in its parts. We talk about content creation, or link building, or rankings. Each is a unique…Read More
Your clients chose you as their SEO agency because they have complete and utter trust in your capabilities, right? So why do they keep calling to check up? Why can’t they just let you do your work and report back to them when you’re finished? Well, because they probably don’t completely trust you. Because you…Read More
Hugo Guzman recently outlined several questions to ask when interviewing SEO agencies. But interviewing an SEO company is the second step – if you don’t know what your expectations of an SEO agency are, who should you reach out to in the first place? How do you know when it’s time to reach out? Not…Read More
I recently spoke at both Search Marketing Expo Toronto and Pubcon South in Dallas. Now, neither was my first time speaking in front of people. I’m a three-time bridesmaid, you know, so I’m getting pretty used to speaking in front of 200 strangers. Father of the Bride’s drunk relatives? No problem. However, this was my…Read More