I once braved the madness known as Black Friday Outlet Shopping. My friends and I pushed through a post-tryptophan haze to drive to the Woodberry Common Outlets in Central Valley, NY at 2 a.m. I don’t know whether it was circling the parking lot for 30 minutes to find a spot, or standing in line…Read More
Posts by Danika Atkins
Danika Atkins likes to speak her mind about local restaurants on Yelp. You can also connect with Danika on Google+. -
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If you’re looking for a throw-back to the good old days of marketing, look no further than the business-to-business world. Trade shows, trade publications, feet on the street, and word of mouth are the driving force behind many B2B marketing campaigns. And for good reason – the buy cycle in this space tends to be…Read More
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Last week, we saw Lisa Barone and Joe Hall have a professional skirmish over the value of content marketing. I found myself torn between the two arguments. On one hand, all the content in the world can’t save your brand from a bad product. On the other hand, generating content that informs and enriches a…Read More
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I have two friends who would make the perfect couple, if only they would get over their differences. Try as they might, they always run into the same problems: one will think they’re more important than the other, neglect the others’ needs or say something to embarrass the other in mixed company. My friends’ names?…Read More