Rae Hoffman Team Bio

Rae Hoffman

Chief Executive Officer

Rae HoffmanRae Hoffman is Co-Founder and Chief Executive Officer of Outspoken Media, Inc. In 1997 Rae started a small website about her son and his medical condition that became one of the first international support groups on the topic. It earned national media coverage and helped further medical research in the field.

Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic search engine optimization. Today, her current area of research is site auditing and advanced organic link development relating to all of the major engines. Rae is also considered one of the leading minds in affiliate branding techniques.

Rae is a regular speaker at the PubCon conferences and a former moderator for the WebmasterWorld forums. Additionally, Rae is a regular columnist at Search Engine Land and has also spoken at various industry conferences such as Search Engine Strategies and SMX. Rae was recently listed in the Invesp Top 100 Most Influential Online Marketers of 2008 and named one of the Top Ten Women of 2008 in Canadian Social Media.

Known widely in the online marketing community as Sugarrae, she is also the author of the often controversial Sugarrae blog and Co-Founder and Co-Owner of website publisher MFE Interactive.

Notable Achievements

  • Listed in the Invesp Top 100 Most Influential Online Marketers of 2008
  • Speaker, WebmasterWorld’s Publishers Conferences
  • Invited Guest and Partial Coordinator, Webmasters in the Sun
  • Invited Guest, Yahoo Search Relevancy Panel, Yahoo Corporate Headquarters
  • Speaker, Search Engine Strategies
  • Speaker, Karcher Group SEM Seminar
  • Featured Guest, Webmasterradio.fm, Good Karma Show
  • Member, PRWeb Advisory Council
  • Speaker, SEOClass Workshop Series
  • Speaker, Search Marketing Expo (SMX)
  • Regular Columnist, Search Engine Land
  • Invited Guest, Google Search Relevancy Panel, Google Corporate Headquarters
  • Retired Moderator, YPN and Link Development Forums, WebmasterWorld.com
  • Featured Guest, Webmasterradio.fm, SEO 101 Show
  • Keynote Speaker, IM Spring Break Conference
  • Speaker, Izeafest
  • Speaker, Affiliate Summit
  • Speaker, Audience Conference
  • Listed in the Perfectio Top 10 Most Influential Women in Canadian Social Media
  • Listed in the Invesp Top 100 Most Influential Online Marketers of 2009