Sometimes we care about the wrong things, especially when it comes to an SEO audit, or link building. We’ve trusted the wrong company and been burned, or heard enough war stories that we’re super cautious about who we’re going to get into bed with for our search marketing needs. How do you find an SEO consultant you can trust? More often than not you’re asking the wrong questions and stumbling on the self-proclaimed “best SEO companies,” but missing the real experts. Michael Cottam brings us a guest post on the five questions you should NOT be asking your potential SEO agency.
I’m frequently running into new prospective clients who’ve embraced the dark side of SEO. It’s like they’ve begun their Jedi training under Lord Vader, instead of Yoda. Then like Anakin Skywalker, they got their arm cut off by a penguin (take another look at Christopher Lee as Count Dooku, and tell me I’m wrong).
So they come to me wary, wanting to ask all the right questions so that their next SEO expert doesn’t cause them to get their other arm lopped off too. But, their understanding of SEO from their previous consultant–master of the Dark Side–has them asking all the wrong questions.