I had a chance to speak with Matthew Brown in email after yesterday’s launch of the Fresh Web Explorer from SEOmoz. It’s rare that we write a product review on Outspoken Media, but being both a link builder and an online reputation manager, I felt it was important that I speak up since this new tool combines the best of both worlds! Tracking backlinks and tracking brand mentions are usually very separate affairs. With the Fresh Web Explorer you get the best of both backlinks and mentions or co-citations in one place. The only hitch—it’s just from the past four weeks, so grab your data and check frequently! It also does not appear to include social media mentions, which frankly helps with some of the noise you get in other tools like Radian6 (unless you intentionally block micromedia from displaying in your dashboard).
To use Fresh Web Explorer, you do have to be an SEOmoz Pro member. If you have an account, just enter the phrase you want to track mentions of or the URL: